(Between the 2013-2019 Academic Years) Courses



BA 201 Principles of Marketing

This course consists of detailed investigations of the topics of the basic concepts of marketing, marketing environment, consumer behavior, segmentation, targeting, positioning, product development, pricing, place and promotion strategies. P.S. All academic work undertaken at Izmir University of Economics is subject to the “Universities’ Academic Honesty Codes and Regulations”. For details, please see: http://isl.ieu.edu.tr/en/akademik-durustluk


BA 320 Consumer Behaviour

Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated.


ENG 101 Academic Skills in English I

This course aims at preparing students to use academic skills in English.


ENG 102 Academic Skills in English II

ENG 102 is a compulsory course for first year students. ENG 102 focuses on the cognitive skills of listening, reading, writing and speaking. Students' academic listening skills will be improved by listening to important / relevant information from lectures or discussions and reading skills by reading recent academic texts and then using this information to create an output task. Speaking focuses on giving presentations and students get prepared to express their ideas and opinions by speaking persuasively and coherently. The writing component is a consolidation of the speaking activities.


ENG 310 Essential Speaking Skills in English

ENG 310 is a compulsory course for third year students and is designed to enable them to speak more effectively while expressing themselves in a variety of areas, such as business related and academic related topics. These areas range from participating in discusiions to presenting information in the form of short presentations, known as Pecha Kuchas. Students will also take part in role plays and formal debates.


ENG 410 English for Career Development

This course is designed to equip students with the necessary skills and knowledge that they will need when they start their professional lives. The course simulates all stages of the job application process, including topics like finding job openings, CVs, job application forms, cover letters, job interviews, and following up, as well as handling job offers and rejection.


HIST 100 Principles of Atatürk and History of Revolution

This course provides a general information of the events from the end of the 19. century until the end of the Turkish War of Independence and the signing of the Treaty of Lausanne in 1923 and the following period until 1990’s.


MCS 360 Visual Theory

This course combines theoretical work and its application to images. Students are responsible for the preparation of presentations of each week’s key reading. Each week, we will summarise key points and arguments made by a visual theory scholar on a particular topic (see syllabus) and use examples that relate closely to the text.


MMC 101 Introduction to Communication Studies

This course provides students with the necessary theoretical and methodological knowledge to make them understand and analyze different forms and means of communication. The course defines the main issues and porous borders of the communication studies as a interdisciplinary field. It provides the students with the necessary analytical skills to criticize media texts.


MMC 220 Theories of Communication

The following theories of communication will be discussed within the context of this course: Pluralist media paradigm, dominant media paradigm, Marxist media theory, critical media theory, the political economy of media, cultural studies.


PRA 110 Persuasive Communication

Students will be introduced to persuasion through the integration of subjects of attitude, perception and rhetoric. In this course, the models and theories which explain the process of persuasive communication will be discussed with their implementations in public relations and advertising fields.


PRA 204 Principles of Advertising

After explaining basic concepts of advertising, a campaign brief is given to students and they prepare an advertising campaign according to this brief. They present their advertising campaigns at the end of the semester and get critics about the campaign process. Also weekly assignments in which students are expected to work on strategic planning and research, design ads according to different message strategies are given during the semester. They also associate subjects like the role of advertising in the communication process, analyses of target audience with short applications in the lectures.


PRA 206 Principles of Public Relations

In this course, students are introduced to; definitions of public relations, the significance of public relations in the industry, historical development of public relations, public relations theories, public relations as management function, public opinion, publics, public relations campaigns, each function of public relations, and ethics in public relations. Students will be able to implement PR campaigns.


PRA 210 Consumer Insight

The course will teach students to become consumer insight producers that can take more effective and strategically integrated communication decisions. Students will be expected to complete 3 projects in order to produce and use consumer insight to enable effective integrated communication decisions.


PRA 221 Marketing Communication Research

The course will introduce the process, methods and techniques which are necessary for an integrated approach to dynamics of field and development of unique, critical and creative strategies in the scope of marketing communication research. In addition, students will be asked to design a research within the course subjects.


PRA 230 Marketing Communications

In this course, marketing communication will be discussed in detail with its theoretical and practical aspects. Within the scope of the course, marketing communication, integrated marketing communication and its role in the marketing process, the integrated marketing communication plan, the elements of the marketing communication mix, advertising, public relations, sales promotion, personal selling and direct marketing concepts, basic contents and applications will be examined.


PRA 242 Introduction to Digital Communication

In this course, students will learn how to identify and address the evolving needs and behaviors of the digital media user, trends in online and mobile communications, and concepts of interactive and responsive design. They will also develop skills for communicating in the digital age, including the creation of digital content, understanding digital content management, how to leverage social networking platforms as well as mobile and ephemeral media platforms.


PRA 301 Media Planning and Buying

The course covers the position and importance of the media planning and buying in communication strategy & marketing objectives; the media environment in Turkey is evaluated. The basic terms and rules of media planning are explained with a strategic point of view along with the strengths and weaknesses of all media channels in details. The aim is to provide a general media, planning & buying literacy, core information about the future of media planning and innovation with case studies. General guidance is provided to team members of final projects.


PRA 304 Copywriting

A ‘do to learn’ type course where students will think and write like a ‘jr. copywriter’ by trying their hand at different types of copy; evaluation, and consequently, revision or recognition of of the resulting copy.


PRA 307 Creativity in Communication

In this course, students will learn about the system, methods and processes of creative thinking through theory, examples and applications. A technical trip will be organized in which the main companies of the field of communication such as advertiser, advertising agency, public relations agency, media planning agencies will be visited.


PRA 309 Public Relations Campaign

Students will work in groups to conduct a project and complete all the planning steps, including situation analysis, stakeholder analysis, identifying goals and objectives, target audience identification, strategy and tactics development, implementation, measurement and evaluation.


PRA 320 Brand Communication

This course deals with issues about brand and brand management. Brand management process and the factors affecting this process will be examined and discussed based on examples. Case studies will enable to understand the connection between brand management and brand communication.


PRA 342 PR Writing

Main issues of the course are the importance of copywriting in public relations, process of generating public relations messages, different writing techniques for different types of media, approaches and styles for effective copywriting. Examples of press releases, articles served to the media, internal magazines, websites, corporate blogs, posters, brochures and media kits will be discussed. Assignments for developing reading and writing abilities will also be given and discussions around copywriting will be made.


PRA 416 Corporate Communication

This course embraces communication activities for various stakeholders within the framework of reputation management, branding strategies, identity, image, corporate story through case studies.


PRA 435 Campaign Design in Communication

Content of the course is designed to provide an overview and understanding of the strategic planning and management process required to develop and implement a communication plan. In addition to the relevant subjects such as marketing, consumer behavior, corporate culture, media, marcom mix that are necessary for a communication campaign planning, developing and implementing process, the whole planning steps including situation and stakeholder analyses, objectives setting, target audience identification, strategy and tactics development, implementation, measurement and evaluation will also be examined in details. Student’s ability to prepare a communication campaign will be evaluated according to performance criteria to be established based on basic campaign expectations.


PRA 436 Communication Campaign Project

Students will prepare a communication plan based on a brief that will be given to them before the project. Students will work as a group. In addition to projects, they will analyze and evaluate the sample campaign projects which are given as case studies. Deadlines will be announced during the semester. Each group will be supported by the lecturers for their projects by getting an appointment.


SFL 1013 Second Foreign Languages I

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SFL 1024 Second Foreign Languages II

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SFL 201 Second Foreign Languages III

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SFL 202 Second Foreign Languages IV

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ST 204 Summer Training (4 weeks)

Internship, covers field experience at any work place for 3 weeks. Students should follow the instructions stated in IUE Internship Guide in order to successfully complete their internships.


ST 304 Summer Training (4 weeks)

Internship, covers field experience at any work place for 3 weeks. Students should follow the instructions stated in IUE Internship Guide in order to successfully complete their internships.


TURK 100 Turkish

Students will be taught how to use the written and verbal communication tools accurately and efficiently in this course. Various types of verbal and written statements will be examined through a critical point of view by doing exercises on understanding, telling, reading, and writing. Punctuation and spelling rules, which are basis of written statement, will be taught and accurate usage of these rules for efficient and strong expression will be provided. As for verbal statement, students will be taught how to use the body language, use accent and intonation elaborately, and use presentation techniques.


IUE 310 Volunteer Works

This course will comprise theoretical knowledge sharing and applications on volunteering. In this course, students are expected to take part in volunteer work under the leadership of public institutions, local administrations, civil society organisations (CSOs) and create projects which seek social benefits.


PRA 100 Presentation Skills in Communication

This course aims to equip the students with the fifth language proficiency skill: Sharing information through effective presentations (the original four were: Listening, Speaking, Reading, Writing). It aims to create awareness regarding the importance of interpersonal communication skills and does this through both theory and practice. Various presentation types will be told to the students, then they will be presenting two subjects according to the presentation types they learned in class. Feedback will be given to each student.


PRA 202 Interpersonal Communication

The course covers the impact of social context, culture, identity, and the roles in face-to-fact communication. The features of interpesonal communication are analysed within case studies. Students are expetced to particate in discussions, to prepare one homework, and group project.


PRA 300 Basic Graphic Applications and Advertising I

In this course, graphic design elements and graphic design softwares which are used in public relations and advertising presentations will be examined.


PRA 305 Media Relations

This course covers topics such as media strategy development, the role of media relations in an organization, news production, press release writing and interview techniques. The course will therefore provide the students the knowledge on the core perspectives of media relations, various approaches and practices on media relations, as well as on management of media relations in an organization.


PRA 311 Strategic Public Relations

Strategic public relations fundamentals as crisis communications, issues management, and corporate social responsibility will be covered in this course. Indepth case studies would be a route for discussing strategic public relations practices performed for various purposes.

ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.
Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found at
http://iletisim.ieu.edu.tr/ai.


PRA 312 Basic Production Applications in Public Relations and Advertising

In this course, students will be introduced to the process of preparing audiovisual production, production (shooting) and editing stages following basic procedures in producing a soft news story for TV news. Students will be able to take part in productions focusing on skills and career goals of their own choosing during the production. Students who take this course must be enrolled in GD 403 - Advertising Design and Art Direction course as well.


PRA 321 Digital Communication

Changing the nature of communication, new media affect marketing communication through interactive environments which advance day by day. In this course, digital communication concepts and planning and applications will be discussed.


PRA 330 Basic Graphic Applications and Advertising II

In this course, graphic design elements and graphic design software which are used in advertising will be examined. This class will focus on strategies to utilize design as a means for communication. Students will apply self-directed creative design strategies employing typography and images to explore the principles and methodologies associated with the development of communication design as a visual language. Students will utilize design process how form, function and content interrelate to create meaning in the communication of ideas, messages and information through print and digital media.


PRA 335 Civic Participation and Volunteerism

This course will convey the process of strategic planning and management in carrying out a civic participation project. Students are expected to be active participants with the guidance of public institutions and international non-governmental organisations.


PRA 340 Marketing Communication in Gaming Industry

In this course, students will learn gaming culture, game genres, current practices and techniques in marketing communication related to these genres


PRA 345 Visual Strategies in Marketing Communication

This course integrates 3 aspects: conceptualization, visual strategies and computer applications. Students will be actively engaged in learning that involves a range of individual and group activities such as project work, lectures, class discussion.


PRA 347 Communication Agency for Designers I

This course will focus on creative marketing communication strategies, advertising approaches and ideas, producing media strategies, visual designs of advertisements, film creation processes, agency operation and customer relationship management methods. This 'simulation' of professional experience aims to provide the ability to work in marketing communication companies and the advantage of getting a job quickly.


PRA 349 Communication Agency for Designers II

In this course, students will take responsibility within the agency according to the position they want to work at, manage the communication and workflow process with new clients, produce creative work as a group and individually, and present these works to clients.


PRA 350 Advertising Management

Recap of “management” function in general and of advertising in specific - Notion of “accountability of advertising” as a crucial tool of management, budgeting and beyond - Management of “creative” dimension of advertising in its various planning stages - Managing the advertiser-advertising agency relationship - The participants do not have to have a specific work experience in advertiser or advertising agency management. However, having taken courses in marketing, marketing communications, finance, management is definitely a plus.


PRA 360 Intercultural Communication

The course covers the relation between culture and communication, cultural differentials, and the importance of intercultural communication both for individuals and organizations in the global world. Discussions will be held on related concepts such as cultural barriers, prejudgments and stereotypes. Students will also be asked to write an essay and present it in the class during the last two weeks of the term.


PRA 370 Creativity in Brand Communication

The course demonstrates a creative insight into the context and contemporary environment of branding and brand communication process through a series of case studies, lectures and in-class activities and developing and finalizing Individual professional portfolio.


PRA 380 History of Advertising

In this course, the students will be introduced to the emergence and transformation of advertising in an international context. Reviewing different movements in the history of advertising, students will gain a deeper understanding of the advertising industry. The course also covers the birth, development and pioneers of advertising in Turkey.


PRA 400 Strategic Advertising Analysis

This course is designed to understand the brands’ strategy and tactics by analyzing the advertising. This analysis will lay the foundations (objective, target audience, proposition, reason why, tone of voice, media and budget) of the “brief” that caused the advertising to come to life. The analysis by industry will reveal the conventions of the industry.


PRA 402 Political Communication and Public Opinion

The concept of the public opinion is central to the democratic potential of the media. It is the place, space and attitude of citizens towards government and each other. Contemporary concerns about the domination of media in politics pivot around the likely existence of mediated public spheres. This class will examine the notion of the political communication with reference to global paradigms of media and politics.

ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.
Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found at
http://iletisim.ieu.edu.tr/ai.


PRA 410 Knowledge Management in Advertising

This course is designed to emphasize that the concept “inspiration” is an outcome of a structured process which triggers creativity that has an impact on business results. The course delivers the competency of concretizing inspiration (by nature being an abstract concept) to maximize the impact of creativity on business results. As the creative work that impacts the business results will create value, the students will experience the process of turning data into knowledge and turn that knowledge into a new one by using inspiration as a catalyst.


PRA 415 Corporate Culture

This course will be dealing with corporate culture and corporate culture management in detail. Discussions on factors that affect corporate culture and different corporate culture examples will be made.

ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.
Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found at
http://iletisim.ieu.edu.tr/ai.


PRA 417 Event Management

Essentials of the event will be discussed.

ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.
Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found at
http://iletisim.ieu.edu.tr/ai.


PRA 418 Marketing Public Relations

In Marketing Public Relations Course, the relation between marketing and public relations, the latest marketing trends and new trends based strategies are going to be explained.


PRA 420 Content Marketing

This course will teach students what content marketing is and how they will use it. Throughout the semester, students will work as content creators to internalize content marketing and will be able to execute content marketing in real world. During the semester, course will be conducted in coordination with content creators and media companies. Content creators (such as influencers, agencies) will join the class to guide the students and prepare for the real world challenges. Also media companies (as Facebook-Instagram, Google-YouTube and media agencies) will be invited to explain how content should be broadcasted, distributed and promoted to reach audiences. Planned Industry Cooperation:Biz Evde Yokuz / Gezimanya / Annenin İçsesi Platforms Google Türkiye, Facebook Türkiye, Media/Social Media Agencies


PRA 421 Current Trends in Public Relations

In this course, students are introduced to public relations studies in general as well as trends affecting these studies, changes in social media, media relations, event management and sponsorship, and their increasing importance in today's business world. Public relations practices will be examined in depth and the future of this strategic management function will be discussed.


PRA 422 Digital Media Strategies

In this course, students will learn the basics of digital media including terminology, advertising units, revenue streams and analytics. We will then review the industry as a whole. We’ll research all leading platforms to understand how they work, how they generate revenue, how consumers engage with them and how marketers evelauate their value when deciding to include them in digital strategies. Case studies will help provide understanding of how to create an integrated program that will incentivize consumers to engage with a campaign. Lastly, we will build a digital media strategy by evaluating company objectives, defining target audiences and identifying the appropriate digital channels and platforms.


PRA 424 Advertising and Consumer Culture

Consumers purchase consumer goods simply not just because they are useful. The consumer goods that we purchase speak volumes about who we are, what groups we belong to, and what we aspire to become. The goal of this course is to make us more aware of how advertising operates in society and how we live within consumer culture.

ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.
Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found at
http://iletisim.ieu.edu.tr/ai.


PRA 433 Storytelling in Brand Communication

In this course, students are introduced to creative writing techniques, story types and techniques, the importance of story types and techniques in brand communication, brand management, advertising and PR and current uses of branches of stroytelling techniques and apllications.


PRA 485 Communication Agency I

A real-time simulation of a marcom agency (an original 4th different than 3 known student-run agency models in the world) to give 4th year students the equivalent of 1-year work experience in a real-life agency, preparing them for work in such agencies with a significantly higher advantage of entry level employment.


PRA 486 Communication Agency II

Public relations and advertising students during their last year of study will actually work on the front line (going through stages in real-life) in an actual advertising agency setting. This applies without exception to all conditions in an agency such as real-time placement, operation and management: - Job application and interview are followed by identification of job descriptions and responsibilities of preferred position / department. Afterwards, students are provided with an orientation to familiarize them with the agency’s internal processes. Students are expected to develop an understanding of both agency’s internal process and the use of forms - Things to do from the first day of co-operation with the agency’s client (acquaintance, general briefing, meeting with account group, taking brief from client, deepening information, development and finalization of work schedule) - Development and finalization of communication strategy with inner workings of account group and evaluation of the strategy by agency management, preparation for the presentation - Strategy presentation for the client. Receiving comments and suggestions; making necessary corrections and modifications - Group doing creative work in line with the approved strategy and production of necessary communication materials (ads, movies, posters, radio, outdoor advertising, printed and digital materials, PR suggestions, marketing events, etc.), writing and graphic design works prepared as draft first and presenting them to client only after the approval of agency management - Developing media strategy for the proposed marketing communication campaign and making media planning decisions after the approval. - During the whole process, maintaining the required relationships via communication methods such as interviews, e-mail, telephone and SMS and preparing reports accordingly - Conducting interviews in which the performance is evaluated on a regular basis: each employee is provided with an performance evaluation form and receives info, which acts as an important step in his/her career planning - With the support of agency management, developing and finalizing Individual professional portfolio which will occur gradually At the end of the year an event in which the agency’s works are exhibited is planned in order to provide an opportunity for students to meet with representatives from the leading agencies of advertising industry.


PRA 487 Digital Media Planning

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PRA 495 Public Relations Project Analysis

In this course, students will develop their skills and knowledge to make contributions to the project production process of public relations in categories such as corporate communication, corporate social responsibility, marketing communication, agenda setting, crisis management, internal communication and nongovernmental organizations.