Creating customer value and providing maximum customer satisfaction for companies under the current economic circumstances are among the main priorities of global business world of today. The aim of the marketing program is to educate qualified human resources that know and apply the new developments and concepts in sustainable brand management, sales and marketing, and possess the necessary knowledge, skills and ethical values concerning sales strategies. Students in the marketing program will have technical and academik knowledge in areas such as qualified market research, managing a marketing plan, product development and management, retailing, advertising, sales management, public relations and corporate communications. Graduates will be able to create marketing applications that are socially responsible, sustainable, and sensitive to the environment and humanity.
