COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Theories of Communication
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MMC 220
Fall/Spring
3
0
3
6
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Case Study
Q&A
Lecturing / Presentation
Course Coordinator
Course Lecturer(s) -
Assistant(s) -
Course Objectives To introduce the students to the major theories that shape the field of communication studies within their historical contexts.
Learning Outcomes The students who succeeded in this course;
  • discuss the relation between the developments in mass communication processes and their historical conjunctures.
  • define the fundamental models of mass communication.
  • define the fundamental theories of mass communication and their weaknesses and strengths
  • discuss the relation between media and society from the perspective of the communication theories studied within the context of this course.
  • apply the theories discussed in this course to the analysis of a variety of different media texts.
  • make use of the relevant terminology from the field of communication studies when analyzing media texts.
  • demonstrate an ability to write a paper with a clear thesis statement or question by supporting this statement or addressing this question in a logical manner in order to draw logical conclusions from their findings.
Course Description The following theories of communication will be discussed within the context of this course: Pluralist media paradigm, dominant media paradigm, Marxist media theory, critical media theory, the political economy of media, cultural studies.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction
2 Theory Building and Communication TBA
3 The mass – Media, Culture and Society A. Mattelart & M. Mattelart, Theories of Communication, 99-111
4 Empiricist Approach A. Mattelart & M. Mattelart, Theories of Communication, 19-25
5 Models and Effects McQuail, Mass Communication Theory, 68-76 & 86-94
6 Medium Theory TBA
7 1st Midterm
8 Marxism and Media Theory Arthur Asa Berger, Marxist Media Analysis, s.32-55
9 The Culture Industry A. Mattelart & M. Mattelart, Theories of Communication, 57-68
10 The Political Economy of Media A. Mattelart & M. Mattelart, Theories of Communication, 91-107
11 Media and Cultural Studies Mattelart & M. Mattelart, Theories of Communication, 83-90
12 Postmodernism and Media Studies TBA
13 Informationalism and the Network Society Castells, M. (2009) Communication Power. Oxford Unıvers Wiley-Blackwell – s. 19/29 ve 33/38.
14 Digital Cultures and Politics Networks, and the Network Society: A Theoretical Blueprint. In Castells, M. (ed.) The Network Society: A Cross-ccultural Perspective, pp. 3-18.
15 Review
16 2nd midterm
Course Notes/Textbooks

Mattelart, A.  Mattelart M. (1998) Theories of Communication: A Short Introduction. London, Sage. ISBN: 1446232441, 9781446232446

Suggested Readings/Materials

Castells, M. (2009) Communication Power. Oxford Unıvers Wiley- Blackwell. ISBN: 978-0199595693

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
2
70
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
14
5
70
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
2
21
Final Exams
    Total
180

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to develop and design a collection independently.

X
2

To be able to do maintain a design research individually or as a team.

X
3

To be able to develop entrepreneurship- and managerial skills for a future professional practice.

X
4

To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.

X
5

To be able to analyze and integrate the particular local and regional needs and of their profession.

X
6

To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

X
7

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

X
8

To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.

X
9

To be able to develop an ongoing analytical and professional approach to academic and design research.

X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

X
11

To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

X
12

To be able to speak a second foreign at a medium level of fluency efficiently.

X
13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest