COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name
Theories of Communication
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MMC 220
Fall/Spring
3
0
3
6
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Case Study
Q&A
Lecturing / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives To introduce the students to the major theories that shape the field of communication studies within their historical contexts.
Learning Outcomes The students who succeeded in this course;
  • discuss the relation between the developments in mass communication processes and their historical conjunctures.
  • define the fundamental models of mass communication.
  • define the fundamental theories of mass communication and their weaknesses and strengths
  • discuss the relation between media and society from the perspective of the communication theories studied within the context of this course.
  • apply the theories discussed in this course to the analysis of a variety of different media texts.
  • make use of the relevant terminology from the field of communication studies when analyzing media texts.
  • demonstrate an ability to write a paper with a clear thesis statement or question by supporting this statement or addressing this question in a logical manner in order to draw logical conclusions from their findings.
Course Description The following theories of communication will be discussed within the context of this course: Pluralist media paradigm, dominant media paradigm, Marxist media theory, critical media theory, the political economy of media, cultural studies.

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction
2 Theory Building and Communication Communication Theory, s.1/14
3 The mass – Media, Culture and Society Communication Theory, s. 43/59
4 Empiricist Approach P. F. Lazarsfeld and R. K. Merton, Mass Communication, Popular Taste and Organized Social Action. Mattelart & Mattelart, Theories of Communication, s. 5/11
5 Models and Effects Mc Quail, Mass Communication Theory, s.68/76 ve 86/94
6 Medium Theory Mattelart & Mattelart, Communication Theory, s.19/25
7 Midterm
8 Marxism and Media Theory Mattelart & Mattelart, Communication Theory, s.57/68
9 The Culture Industry Theodor Adorno, the culture Industry, s.62/84
10 The Political Economy of Media Dallas W. Symythe, On the Audience Commodity and its Work, s.230/256
11 Media and Cultural Studies Stuart Hall, Encoding/Decoding s.164/173
12 Postmodernism and Media Studies Guy Debord, Society of Spectacle, s.108/127. Jean Baudrillard, The Precision of Simulacra, s.453/481
13 Informationalism and the Network Society M. Castells, (2009) Communication Power and counter-power in the Network Society, s.238/259
14 Digital Cultures and Politics
15 Semester Review
16 Final Exam
Course Notes/Textbooks

Mattelart, A.  Mattelart M. (1998) Theories of Communication: A Short Introduction. London, Sage. ISBN: 1446232441, 9781446232446
Suggested Readings/Materials

Castells, M. (2009) Communication Power. Oxford Unıvers Wiley- Blackwell. ISBN: 978-0199595693

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
30
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
20
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
3
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
2
Study Hours Out of Class
14
3
42
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
10
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
10
Final Exams
1
20
    Total
146

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to develop and design a collection independently.

 X
2

To be able to do maintain a design research individually or as a team.

 X
3

To be able to develop entrepreneurship- and managerial skills for a future professional practice.

 X
4

To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.

 X
5

To be able to analyze and integrate the particular local and regional needs and of their profession.

 X
6

To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

 X
7

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

 X
8

To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.

 X
9

To be able to develop an ongoing analytical and professional approach to academic and design research.

 X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

 X
11

To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

 X
12

To be able to speak a second foreign at a medium level of fluency efficiently.

 X
13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest