COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Fashion Management Project II
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
FB 403
Fall
2
4
4
9
Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is to give to the students insight about fashion col-lection marketing with a focal point on INSTAGRAM as the latest visual marketing tool in social media.
Learning Outcomes The students who succeeded in this course;
  • will be able to strategically analyse a fashion brand and its marketing.
  • will be able to identify the target group and market.
  • will be able to define the market segment.
  • will be able to create a professional brand portfolio.
  • will be able to use social media for brand advertising.
Course Description In this course, students will learn how to address the target audience while conducting a marketing campaign by considering the market segment of a fashion brand. In addition to building a brand portfolio, they will create a marketing campaign using print, web and visual merchandising tools.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 23.09. | 24.09. introduction to INSTAGRAM marketing SONGOFSTYLE - REVOLVE collaboration
2 30.09. | 01.10. discussion and brand analysis · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 2
3 07.10. | 08.10. presentation: influencers/brand ambassadors 20% · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 3
4 14.10. | 15.10. influencer collaboration project · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 4
5 21.10. | 22.10. presentation: influencer collaboration project 20% · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 5
6 28.10. | 29.10. HOLIDAY · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 6
7 04.11. | 05.11. brand portfolio/ vision, mission, target market · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 8
8 11.11. | 12.11. brand portfolio/ market segment, target group · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 9
9 18.11. | 19.11. presentation: brand portfolio 20% · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 10
10 25.11. | 26.11. marketing campaign featuring influencer on Instagram · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 11
11 02.12. | 03.12. presentation: marketing campaign 20% · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 12
12 09.12. | 10.12. campaign window display for instagram campaign
13 16.12. | 17.12. campaign window displayfor instagram campaign
14 23.12. | 24.12. presentation: campaign window display 20%
15 Review of the semester
16 Review of the semester
Course Notes/Textbooks
Suggested Readings/Materials

11 lessons on marketing by neil patel,co founder of Crazy Egg, Hello Bar and KISSmetrics. including points such as focus on quality, form an emotional connection, measure, etc. / KINDLE EDITION

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
5
100
Project
Seminar / Workshop
Oral Exam
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
4
Study Hours Out of Class
8
10
80
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
5
20
Project
Seminar / Workshop
Oral Exam
Midterms
Final Exams
    Total
276

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to develop and design a collection independently.

2

To be able to do maintain a design research individually or as a team.

X
3

To be able to develop entrepreneurship- and managerial skills for a future professional practice.

X
4

To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.

X
5

To be able to analyze and integrate the particular local and regional needs and of their profession.

X
6

To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

X
7

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

X
8

To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.

X
9

To be able to develop an ongoing analytical and professional approach to academic and design research.

X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

X
11

To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

X
12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest