| Course Name | Fashion Management Project I |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| FB 302 | Spring | 2 | 4 | 4 | 9 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Required | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | The objective of this course is to develop necessary strategy skills for a business management career in the domestic or international fashion industry by delivering relevant product-brand-quality knowledge. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This course covers; teamwork concept, management concept, and strategies, understanding of technological and cultural trends, marketing, brand management, and fashion project management subjects. |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction and Course Orientation | |
| 2 | Introduction to Fashion Business: Creating Fashion Fundamentals of Design Management | Virginia Grose - Fashion Merchandising-AVA Academia (2011), Chapter 1: Context and Concept Kathryn Best - The Fundamentals of Design Management -Ava Publishing (2010) Chapter 1 |
| 3 | Product Development | Virginia Grose - Fashion Merchandising-AVA Academia (2011),Chapter 2: product development |
| 4 | Fashion Retail Strategy | Virginia Grose - Fashion Merchandising-AVA Academia (2011), Chapter 3: Retail Strategy |
| 5 | Fashion Merchandising | Tim Jackson, David Shaw (auth.) - Mastering_ Fashion Buying and Merchandising Management-Macmillan Education UK (2001), Chapter: Role of Merchandising |
| 6 | Fashion Merchandising Management | Tim Jackson, David Shaw (auth.) - Mastering_ Fashion Buying and Merchandising Management-Macmillan Education UK (2001), Chapter: Role of Merchandising |
| 7 | MIDTERM PRESENTATIONS | |
| 8 | Luxury Fashion Branding | Uche Okonkwo (auth.)-Luxury Fashion Branding_ Trends, Tactics, Techniques-Palgrave Macmillan UK (2007) Chapter; luxury fashion branding |
| 9 | Luxury Fashion Retailers | Uche Okonkwo (auth.)-Luxury Fashion Branding_ Trends, Tactics, Techniques-Palgrave Macmillan UK (2007) Chapter; Luxury Fashion Retailing |
| 10 | Trend Development Process | Fashion Marketing, Tony Hines, Margaret Bruce,(2007),Chapter 9: The process of trend development leading to a fashion season |
| 11 | Innovation management in creating new fashions | Fashion Marketing, Tony Hines, Margaret Bruce,(2007),Chapter10; Innovation management in creating new fashions |
| 12 | Marketing and Brand Communication | Kathryn Best - The Fundamentals of Design Management, Chapter 5; Marketing and Brand Communication |
| 13 | Review of the Fashion Project Management I | |
| 14 | FINAL Project Presentations | |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks |
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| Suggested Readings/Materials |
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| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 20 |
| Presentation / Jury | ||
| Project | 1 | 40 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 4 | |
| Study Hours Out of Class | 13 | 4 | 52 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 35 | |
| Presentation / Jury | |||
| Project | 1 | 40 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 35 | |
| Final Exams | |||
| Total | 258 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to develop and design a collection independently. | X | ||||
| 2 | To be able to do maintain a design research individually or as a team. | X | ||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. | X | ||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. | X | ||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | |||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. | X | ||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. | X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
