COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Service Design Project
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
ID 425
Fall/Spring
2
2
3
4
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The main purpose of this course is to strengthen the knowledge regarding service design approaches and methods. In other words, the general aim of the course is to provide students with a set of techniques that will enable to design new services.
Learning Outcomes The students who succeeded in this course;
  • The students who succeeded in this course; • Students will be able to apply service design approach and methods in the creation of novel service offerings. • Students will be able to identify, find and interpret information that is relevant to the given service design problems. • Students will be able to utilize various techniques which will enable them to discover user needs and new business opportunities. • Students will be able to envision, conceptualize and communicate service ideas. • Students will be able to collect and analyze data for studies on service design.
Course Description This course entails the theoretical knowledge and practical application of service design approaches and methods. In this case; students are expected to design their own service design projects. Students will produce visual presentations of their design concepts.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction (general overview) None
2 Lecture: General principles of service design, changing roles of designers Reading: Daniela Sangiorgi & Sabine Junginger (2015) Emerging Issues in Service Design, The Design Journal, 18:2, 165-170.
3 Introduction to the service design project; information about the project theme Reading: Nicola Morelli (2009). Service as value co-production: Re-framing the service design pro-cess, Journal of Manufacturing Technology Management, 20(5), 568-590.
4 Lecture: Service design methods and tools; Studio critiques of service design research and projects Research on service design project (desk research)
5 Lecture: Service design and social innovation; Studio critiques of service design research and projects Research on service design project (desk research & field research)
6 Lecture: Service interactions, encounters and experience; Studio critiques of service design research and projects Research on service design project (desk research & field research)
7 Lecture: The role of service design in shaping systems and organizations; Studio critiques of service design research and projects Research on service design project (desk research & field research)
8 Lecture: Service design projects at different levels and sectors; Studio critiques of service design projects Service design project development (scenario building)
9 Project presentation: research outcomes, service idea, scenario None
10 Studio critiques of service design research and projects Service design project development (storyboard + stakeholder map)
11 Studio critiques of service design research and projects Service design project development (service prototype/visualization)
12 Studio critiques of service design research and projects Service design project development (service prototype/visualization - version 2)
13 Studio critiques of service design research and projects Service design project development (service prototype/visualization - final version)
14 Visualization of the service business model None
15 Final submission Submission of related project documentation (project logbook)
16 Review of the semester None
Course Notes/Textbooks
Suggested Readings/Materials Edvardsson, B., & Olsson, J. (1996). Key concepts for new service development. Service Industries Journal, 16(2), 140-164. Gallouj, F., & Weinstein, O. (1997). Innovation in services. Research Policy, 2, 537-556. Junginger, S. (2015). Organizational design legacies and service design. The Design Journal, 18(2), 209-226. Meroni, A., & Sangiorgi, D. (2011). Design for Services, London: Gower. Sangiorgi, D., Prendiville, A., Jung, J., & Yu, E. (2015). Design for Service Innovation and Development. Project report available at: http://imagination.lancs.ac.uk/sites/default/files/outcome_downloads/desid_report_20 Stickdorn, M., & Schneider, J. (2010). This is Service Design Thinking. Basics – Tools – Cases. Amsterdam: BIS Publishers.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
6
30
Presentation / Jury
1
30
Project
1
30
Seminar / Workshop
Oral Exam
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
9
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
4
64
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
0
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
6
3
Presentation / Jury
1
4
Project
1
24
Seminar / Workshop
Oral Exam
Midterms
Final Exams
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to equipped with theoretical and practical knowledge of industrial design, and to apply it to a variety of products, services and systems from conventional industries to urban scale with innovative and sustainable approaches

X
2

To be able to communicate design concepts and proposals for solutions, which are supported with quantitative and qualitative data, to specialists and non-specialists through visual, written, and oral means

X
3

To be able to equipped with the related theoretical and methodological knowledge of engineering, management, and visual communication that is required for interdisciplinary characteristic of industrial design; and to collaborate with other disciplines, organizations, or companies

X
4

To be able to equipped with the knowledge of history and theory of design, arts and crafts; and culture of industrial design

X
5

To be able to equipped with social, cultural, economic, environmental, legal, scientific and ethical values in the accumulation, interpretation and/or application of disciplinary information and to employ these values regarding different needs

X
6

To be able to develop contemporary approaches individually and as a team member to solve today’s problems in the practice of industrial design

X
7

To be able to define design problems within their contexts and circumstances, and to propose solutions for them within the discipline of industrial design considering materials, production technologies and ergonomics

X
8

To be able to use digital information and communication technologies, physical model making techniques and machinery, at an adequate level to the discipline of industrial design

X
9

To be able to employ design research and methods within the theory and practice of industrial design

X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen specialization area within the industrial design field

X
11

To be able to collect data in the areas of industrial design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

X
12

To be able to speak a second foreign language at a medium level of fluency efficiently

X
13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest