COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Communication in Design
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
DM 300
Fall/Spring
2
0
3
4
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The course aims to explore the role(s) of communication in various design disciplines. It also intends to reconsider designing as a communicative activity related to the exchange of messages and information.
Learning Outcomes The students who succeeded in this course;
  • Students analyze designed products from a communications standpoint.
  • Students critically relate design activity to a broader context of marketing and consumption.
  • Students develop conceptual design projects by utilizing the methodology of visual rhetorics.
  • Students decode and interpret the meanings of existing design works through semiotic frameworks.
  • Students utilize concepts and vocabulary that are introduced by the course content in discussing the meaning of designed things
  • Students synthesize knowledge and insight gained from the course contents to define a broader vision for design in society.
Course Description This course provides students with theoretical tools and frameworks that help them consider the activity of design from the perspective of communication. The classes involve reading material, documentary film screenings, discussion topics, in-class exercises and short project works that are designed to introduce students with the major ideas, theories and methods of analysis relevant to the study of communication in design. The course adopts an interdisciplinary framework intended to engage students in a creative dialog among different design fields as well as different professions.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 The State of Design in the Modern World None
2 The Shape of Things to Come: Past, Present and Future of Design Assigned readings (Flusser)
3 The Shape of Things to Come: Past, Present and Future of Design Assigned readings (Sterling) - In-class assignment
4 Making Sense of Visual Works in Art and Design Study of assigned visuals (selected from Hall)
5 Making Sense of Visual Works in Art and Design Study of assigned visuals (selected from Hall) - Collection and production of visuals
6 Making Sense of Visual Works in Art and Design Assigned reading (Fiske) - Assignment
7 Design as Communication Assigned reading (Munari) - Class work
8 Designing and Reading Information Visually Assigned reading (Ware, Hadlaw) - Film screening
9 Designing and Reading Information Visually Assignment
10 Making Sense of (Designed) Objects Assigned readings (Barthes) - Film screening
11 Making Sense of (Designed) Objects Assigned readings (Prown, Margolies) - Assignment
12 Exploring Visual Rhetoric in Design Assigned readings (Messaris)
13 Exploring Visual Rhetoric in Design Assigned readings (Ehses, Buchanan) - Class work
14 Exploring Visual Rhetoric in Design Assignment - Film screening
15 Presentation and Review of Final Works Class work - Project
16 Overview of the Term None
Course Notes/Textbooks None
Suggested Readings/Materials

Sterling, Bruce. Shaping Things. Cambridge: The MIT Press, 2005.

 

Flusser, Vilem. The Shape of Things: A Philosophy of Design. London: Reaktion, 2012.

 

Fiske, John. Introduction to Communication Studies. London: Routledge, 1990.

 

Hall, Sean. This Means This, This Means That: A User’s Guide to Semiotics. London: Laurence King, 2007.

 

Munari, Bruno. Design as Art. London: Penguin Books, 1971.

 

Ware, Colin. Visual Thinking for Design. Morgan Kaufmann, 2008.

 

Hadlaw, Janin. “The London Underground Map: Imagining Modern Time and Space.” Design Issues: Volume 19, Number 1, Winter 2003.

 

Barthes, Roland. “Semantics of the Object”. in. The Semiotic Challenge. Berkeley: University of California Press, 1994.

 

Prown, Jules David. “On the “Art” in Artifacts”. Gerald L. Pocius (ed). Living in a Material World: Canadian and American Approaches to Material Culture. Institute of Social & Economic Research, Canada, 1991.

 

Margolies, Eleanor. “Were Those Boots Made Just for Walking? Shoes as Performing Objects in Everyday Life and in the Theatre.” Visual Communication, Vol 2 (2), 2003.

 

Ehses, Hanno H. J. “Representing Macbeth: A Case Study in Visual Rhetoric”. Design Issues, Vol. 1, No. 1. (Spring, 1984), pp. 53-63.

 

Buchanan, Richard. “Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice.” Design Issues, Vol. 2, No. 1. (Spring, 1985), pp. 4-22.

 

Messaris, Paul. “Pictures and Reality” in. Visual Persuasion: The Role of Images in Advertising. Sage, 1996. 

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
4
20
Portfolio
Homework / Assignments
1
30
Presentation / Jury
1
15
Project
1
25
Seminar / Workshop
Oral Exam
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
60
Weighting of End-of-Semester Activities on the Final Grade
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
0
Field Work
Quizzes / Studio Critiques
4
4
Portfolio
Homework / Assignments
1
18
Presentation / Jury
1
6
Project
1
12
Seminar / Workshop
Oral Exam
Midterms
Final Exams
    Total
100

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to equipped with theoretical and practical knowledge of industrial design, and to apply it to a variety of products, services and systems from conventional industries to urban scale with innovative and sustainable approaches

X
2

To be able to communicate design concepts and proposals for solutions, which are supported with quantitative and qualitative data, to specialists and non-specialists through visual, written, and oral means

X
3

To be able to equipped with the related theoretical and methodological knowledge of engineering, management, and visual communication that is required for interdisciplinary characteristic of industrial design; and to collaborate with other disciplines, organizations, or companies

X
4

To be able to equipped with the knowledge of history and theory of design, arts and crafts; and culture of industrial design

X
5

To be able to equipped with social, cultural, economic, environmental, legal, scientific and ethical values in the accumulation, interpretation and/or application of disciplinary information and to employ these values regarding different needs

X
6

To be able to develop contemporary approaches individually and as a team member to solve today’s problems in the practice of industrial design

X
7

To be able to define design problems within their contexts and circumstances, and to propose solutions for them within the discipline of industrial design considering materials, production technologies and ergonomics

X
8

To be able to use digital information and communication technologies, physical model making techniques and machinery, at an adequate level to the discipline of industrial design

X
9

To be able to employ design research and methods within the theory and practice of industrial design

X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen specialization area within the industrial design field

X
11

To be able to collect data in the areas of industrial design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

X
12

To be able to speak a second foreign language at a medium level of fluency efficiently

X
13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest