| Course Name | Public Relations Project Analysis |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| PRA 495 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | Blended | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingCase StudyQ&ALecturing / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | In this course, the aim is to make contributions to project production process by transferring students the fundamentals and skills of successful public relations project implementations. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | In this course, students will develop their skills and knowledge to make contributions to the project production process of public relations in categories such as corporate communication, corporate social responsibility, marketing communication, agenda setting, crisis management, internal communication and nongovernmental organizations. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction / Overview of the course: The content and flow of our online Collaborative International Learning (COIL) course on global &international communication campaigns | Syllabus |
| 2 | A general framework of a communication campaign / Classroom teamwork: Hofstede’s cultural dimensions | https://www.hofstede-insights.com/country-comparison-tool?countries=united+states |
| 3 | Best communication practices in the US: Presentation of the students in the US / Discussion | Joseph, C. K. (2023). Cultural Sensitivity in Global Public Relations Campaigns. American Journal of Public Relations, 2(1), 20 - 27. https://doi.org/10.47672/ajpr.1629 |
| 4 | Examination of the successful PR campaigns / Classroom teamwork: Successful strategies and cultural dimensions | Walkden, Beverly (2024) PR matters: The Public Relations Podcast, S1 E4 https://open.spotify.com/show/0k35ow2AAaDi7Y4An4q3ed |
| 5 | Best communication practices in Türkiye: Presentation of the students in Türkiye / Discussion | |
| 6 | Campaign preparations: US culture & defining the situation & target audiences | Smith, R. D. (2009). Strategic planning for public relations – Part Phase I |
| 7 | Campaign preparations, messages / Strategy and tactics | Smith, R. D. (2009). Strategic planning for public relations- Part Phase II |
| 8 | GAP Campaign presentation by students in the US / Discussions | |
| 9 | Midterm Exam | |
| 10 | Campaign preparations: Overall look | Smith, R. D. (2009). Strategic planning for public relations- Part Phase III |
| 11 | MAVİ Jeans Campaign presentation by students in Türkiye / Discussions | |
| 12 | AI for media content / Classroom teamwork: Writing prompt for a press release; Content generation for various social media | Galloway, C. & Swiatek, L. (2018), Public relations and artificial intelligence: It’s not (just) about robots, Public Relations Review,44 (5),734-740. |
| 13 | AI for campaign strategy: Creating a campaign strategy and creative tactics for a PR campaign | https://spinsucks.com/communication/ai-public-relations-strategy// |
| 14 | AI for campaign strategy: Creating a campaign strategy and creative tactics for a PR campaign | Virmani, S. and Gregory, A. (2021). The AI and Big Data Readiness Report, Assessing The Public Relations Professions’s Preparedness for an AI Future https://newsroom.cipr.co.uk/new-research-finds-pr-practitioners-limited-in-ai-knowledge-but-aware-of-huge-potential/ |
| 15 | Semester review, Q/A session | |
| 16 | Final exam |
| Course Notes/Textbooks | Smith, R. D. (2009). Strategic planning for public relations. 3rd. ed. Routledge. ISBN 978-0-415-99422-4 |
| Suggested Readings/Materials | Alaimo, K. (2021). Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, 2nd ed. Routledge. ISBN 9780367188511 DiStaso M. W. & D. S. Bortree (Eds.), (2018) Ethical practice of social media in public relations. New York, NY: Routledge. ISBN 9781138305915 Jahng, M. R., Lee, H., & Rochadiat, A. (2020). Public relations practitioners’ management of fake news: Exploring key elements and acts of information authentication. Public Relations Review, 46(2), 101907. Joseph, C. K. (2023). Cultural Sensitivity in Global Public Relations Campaigns. American Journal of Public Relations, 2(1), 20 - 27. https://doi.org/10.47672/ajpr.1629 Galloway, C. & Swiatek, L. (2018), Public relations and artificial intelligence: It’s not (just) about robots, Public Relations Review,44 (5),734-740. Sutherland, Karen, E. (2021). Strategic Social Media Management: Theory and Practice. Palgrave Macmillan. ISBN 978-981-15-4658-7 Walkden, Beverly (2024) PR matters: The Public Relations Podcast, S1 E4 https://open.spotify.com/show/0k35ow2AAaDi7Y4An4q3ed |
| Semester Activities | Number | Weighting |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 1 | 20 |
| Project | 1 | 20 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 70 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 30 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 14 | 2 | 28 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 1 | 14 | |
| Project | 1 | 15 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 15 | |
| Final Exams | 1 | 30 | |
| Total | 150 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. | X | ||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. | |||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. | |||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. | X | ||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. | |||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. | |||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. | X | ||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. | |||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. | |||||
| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. | X | ||||
| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) | |||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
