COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name
Commercial Film Production
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MGT 222
Fall/Spring
1
2
2
3
Prerequisites
None
Course Language
Turkish
Course Type
Elective
Course Level
Short Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is to teach the theoretical and technical details of commercial film production.
Learning Outcomes The students who succeeded in this course;
  • Understand advertising film types and formats
  • Have the ability to make advertising films
  • Understand advertising strategies
  • Learn the basics of the ad text writing and apply them through applications
  • Define advertising and production types on television
Course Description It includes theoretical and technical details of commercial film production.
Related Sustainable Development Goals

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to course
2 What is advertisement? What are the types of advertisements? Akbulut, N. (2007). Televizyon Reklam Filmi Yapımı, Beta Basım Yayım. Tayfur, G. (2013). Reklamcılık, Nobel Akademik Yayıncılık.
3 Advertising and Culture, Brief History of Advertising over Bernbach Akbulut, N. (2007). Televizyon Reklam Filmi Yapımı, Beta Basım Yayım. Tayfur, G. (2013). Reklamcılık, Nobel Akademik Yayıncılık.
4 Message Strategies of Advertising Akbulut, N. (2007). Televizyon Reklam Filmi Yapımı, Beta Basım Yayım. Tayfur, G. (2013). Reklamcılık, Nobel Akademik Yayıncılık.
5 Basics of Advertisement Writing, Storyboard Akbulut, N. (2007). Televizyon Reklam Filmi Yapımı, Beta Basım Yayım. Tayfur, G. (2013). Reklamcılık, Nobel Akademik Yayıncılık.
6 Television Advertising Types, Narrative Forms and Production Approaches Akbulut, N. (2007). Televizyon Reklam Filmi Yapımı, Beta Basım Yayım. Tayfur, G. (2013). Reklamcılık, Nobel Akademik Yayıncılık.
7 Mid Term Exam
8 Project Selections for Commercial Film Production
9 Story and Storyboard
10 Scriptwriting
11 Shooting
12 Shooting
13 Post Production
14 Post Production
15 Project Presentation
16 Project Submission
Course Notes/Textbooks
Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weighting
Participation
1
10
Laboratory / Application
1
15
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
1
40
Seminar / Workshop
Oral Exam
Midterm
Final Exam
1
35
Total

Weighting of Semester Activities on the Final Grade
3
65
Weighting of End-of-Semester Activities on the Final Grade
1
35
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
2
32
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
1
25
Seminar / Workshop
Oral Exam
Midterms
10
Final Exams
1
    Total
105

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To know problem solving in the field of graphic design, to have an analytical and holistic view
2

To constantly renew and improve the knowledge and skills which gained in the field of graphic design. To have the principle of lifelong learning.

 X
3

To improve the design skills by analyzing national and international studies and produced design products. To apply these inferences in their own designs.

 X
4

Taking responsibility as an individual and as a team member. To work effectively and efficiently in accordance with open minded and collective work.

 X
5

To have design awareness and responsibility in their own field. To pass this awareness to all common stakeholders.  

 X
6

To have a good knowledge of technology in their profession. To try to continuously increase this competence.

 X
7

As an individual who has been professionally trained in design and art, to have the desire to raise awareness in these matters and to enlighten his/her environment.
8

To be conscious of the contribution of his/her work make to the nation. To reflect the feeling of social belonging to his/her work.
9

To become a creative and productive artist/designer candidate.

 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest