| Course Name | Footwear Marketing Management |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MATU 210 | Spring | 2 | 0 | 2 | 3 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Required | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of the course is to provide students with knowledge of marketing concepts and basic concepts of marketing management in enterprises, taking into account the needs of the consumer while preparing and presenting the design |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Definition and scope of marketing, historical development of marketing science, marketing understanding and new trends, fashion marketing, marketing environment, strategic marketing, market research, market segmentation, marketing and marketing management on the internet. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | X | |
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the course | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 1 |
| 2 | The historical relationship among man, fashion and footwear | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 2 |
| 3 | What is footwear marketing in fashion? | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 3 |
| 4 | Footwear marketing and product in fashion | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 4 |
| 5 | Footwear marketing and brand in fashion | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 5 |
| 6 | Footwear marketing and price in fashion | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 6 |
| 7 | Footwear marketing and place in fashion | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 7 |
| 8 | Midterm exam | |
| 9 | Footwear marketing and promotion in fashion | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 8 |
| 10 | Niche marketing: ‘Kinky Boots’ movie review | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 9 |
| 11 | Fashion marketing structure and strategy in ready-to-wear market | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 10 |
| 12 | Footwear market | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 11 |
| 13 | The relationship among fashion, footwear and design in consumption society | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 11 |
| 14 | Presentations | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 12 |
| 15 | Review of the course | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. Part 1-12 |
| 16 | Final exam |
| Course Notes/Textbooks | İsmet Mucuk, Pazarlama İlkeleri, 17. Baskı, Der Yayınları, İstanbul, 2009. |
| Suggested Readings/Materials |
| Semester Activities | Number | Weighting |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | 1 | 40 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 70 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 30 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 2 | 32 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | 1 | 6 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 8 | |
| Final Exams | 1 | 10 | |
| Total | 88 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To have knowledge about theories, concepts, methods and tools of Shoe Design and Production field | X | ||||
| 2 | To be able to recognize materials and chemicals used in the field and to use technical and technological equipment | |||||
| 3 | To be informed about legislations and principles of shoe design and production | |||||
| 4 | To be able to transfer, use and interpret the theoretical knowledge of Shoe Design and Production into practice through written and oral communication | X | ||||
| 5 | To be able to use computer programs and technology at the level required by business practices | X | ||||
| 6 | To be able to adopt lifelong learning and continuously develop himself/herself with creative thinking | X | ||||
| 7 | To be able to fulfil the requirements of occupational safety, environmental protection, quality concepts | |||||
| 8 | To work efficiently and effectively, learn how to be a team member, take responsibilities | |||||
| 9 | To be aware of and be able to apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation and announcing | X | ||||
| 10 | To be able to follow the current information in his field and communicate with colleagues in English at least at level of European Language Portfolio A2 General Level | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
