| Course Name | Branding in Design Industry |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| FFD 304 | Fall/Spring | 3 | 0 | 3 | 4 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | “Branding in Design Industry Course” is designed to improve student’s marketing skills and implementing of specific marketing topics, as well as “big picture” issues of how various aspects of marketing “fit together”, all from a brand equity perspective. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | In this course scientific research is undertaken within the brand management; students are expected to make a research, write an article, and make a strategic audit presentation on their individual research topics. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction: Course Introduction, Introduction to Brand Management | |
| 2 | Brands and Firms, Pestel and Swot explanations | |
| 3 | Role and responsibilities of brand and product manager, Basic Concepts in Brand and Product Management | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 4 | Brand Positioning, Brand Identity, Brand Objectives with specific brands | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 5 | Developing policies, plans to implement brand strategies and carrying a strategic plans into day to day operations | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 6 | Preparing and using the Creative Brief | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 7 | Giving term project about a strategic audit of a company | |
| 8 | Developing Project Management systems and Channel Management systems | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 9 | Strategic CRM Management Issues | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 10 | Midterm 1 | Preparation for the midterm |
| 11 | 4 P’s in depth | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 12 | Organizing for Market Research and creating alternative competitive strategies according to the research | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 13 | Case Discussion on Innovation, assessing the importance of product and process innovation | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 14 | Preparation for the term project paper and presentation | Preparing the final presentation book and digital copy. Preparation for the final presentation. |
| 15 | Finalizing the term project paper and presentation | Preparing the final presentation book and digital copy. Preparation for the final presentation. |
| 16 | Review of the Semester |
| Course Notes/Textbooks | No textbook is required. The instructor will announce assigned materials during classes. These may include cases, articles and other texts. |
| Suggested Readings/Materials | Journals, books, theses. Some journals: Strategic Brand Management, Kevin Lane Keller; Brand Failures, Matt Haig; Business Week; The Economist; Marketing Türkiye Online sites: www.brandchannel.com University libraries: IEU, ITU, BILKENT, ODTU, etc. Proceedings of conferences, symposiums, etc. |
| Semester Activities | Number | Weighting |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 10 |
| Presentation / Jury | ||
| Project | 1 | 50 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 100 | |
| Weighting of End-of-Semester Activities on the Final Grade | 0 | |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 0 | ||
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 5 | |
| Presentation / Jury | |||
| Project | 1 | 40 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 20 | |
| Final Exams | |||
| Total | 113 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to develop and design a collection independently. | X | ||||
| 2 | To be able to do maintain a design research individually or as a team. | X | ||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. | X | ||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. | X | ||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | X | ||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. | X | ||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. | X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | X | ||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
