| Course Name | Fashion Management Project II |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| FB 403 | Fall | 2 | 4 | 4 | 9 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Required | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to give to the students insight about fashion col-lection marketing with a focal point on INSTAGRAM as the latest visual marketing tool in social media. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | In this course, students will learn how to address the target audience while conducting a marketing campaign by considering the market segment of a fashion brand. In addition to building a brand portfolio, they will create a marketing campaign using print, web and visual merchandising tools. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | 23.09. | 24.09. introduction to INSTAGRAM marketing SONGOFSTYLE - REVOLVE collaboration | |
| 2 | 30.09. | 01.10. discussion and brand analysis | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 2 |
| 3 | 07.10. | 08.10. presentation: influencers/brand ambassadors 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 3 |
| 4 | 14.10. | 15.10. influencer collaboration project | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 4 |
| 5 | 21.10. | 22.10. presentation: influencer collaboration project 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 5 |
| 6 | 28.10. | 29.10. HOLIDAY | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 6 |
| 7 | 04.11. | 05.11. brand portfolio/ vision, mission, target market | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 8 |
| 8 | 11.11. | 12.11. brand portfolio/ market segment, target group | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 9 |
| 9 | 18.11. | 19.11. presentation: brand portfolio 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 10 |
| 10 | 25.11. | 26.11. marketing campaign featuring influencer on Instagram | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 11 |
| 11 | 02.12. | 03.12. presentation: marketing campaign 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 12 |
| 12 | 09.12. | 10.12. campaign window display for instagram campaign | |
| 13 | 16.12. | 17.12. campaign window displayfor instagram campaign | |
| 14 | 23.12. | 24.12. presentation: campaign window display 20% | |
| 15 | Review of the semester | |
| 16 | Review of the semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials | 11 lessons on marketing by neil patel,co founder of Crazy Egg, Hello Bar and KISSmetrics. including points such as focus on quality, form an emotional connection, measure, etc. / KINDLE EDITION |
| Semester Activities | Number | Weighting |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 5 | 100 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 5 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 4 | |
| Study Hours Out of Class | 8 | 10 | 80 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 5 | 20 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 276 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to develop and design a collection independently. | |||||
| 2 | To be able to do maintain a design research individually or as a team. | X | ||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. | X | ||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. | X | ||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | X | ||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. | X | ||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. | X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
