| Course Name | Fashion Merchandising Management |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| FB 401 | Fall/Spring | 2 | 2 | 3 | 4 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | • The course is intended to provide students with detailed information about fashion buying and merchandising. • The course also aims to explain the role and importance of marketing in designing, merchandising and buying a range of fashion products. • By bringing together both theoretical and practical ideas and examples, the course aims to provide a foundation for those students who aim to develop a career in the fashion industry, especially as a fashion buyer, merchandiser, product manager, brand manager or a designer. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | • Fashion Merchandising Management Course is designed to have knowledge on fashion merchandising management and fashion buying; forecasting and analysing trends; consumer behaviour; market research; consumer segmentation, targeting and positioning; product development process; developing a collection in line with sales and purchasing budgets, trends, brand identity and target market; merchandise planning; pricing strategies; sourcing process; supply chain management; inventory management; and visual merchandising. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction and course orientation: Main concepts and overview of apparel and fashion retail industries. | Mastering Fashion Buying and Merchandising Management-Introduction Apparel Merchandising-Chapter 1,2 |
| 2 | Defining merchandising and merchandising process: Role and responsibilities of a merchandiser. | Mastering Fashion Buying and Merchandising Management-Chapter 2 Apparel Merchandising-Chapter 1,2 |
| 3 | Defining fashion buying: Role and responsibilities of a fashion buyer. | Mastering Fashion Buying and Merchandising Management-Chapter 1 |
| 4 | Fashion design management: Forecasting; trend follow-up and analysis. | Mastering Fashion Buying and Merchandising Management- Chapter 3 |
| 5 | Understanding consumer behaviour. | Retailing Management-Chapter 7 Fashion Marketing-Chapter 1 |
| 6 | Market research: Market segmentation, targeting, positioning and planning. | Mastering Fashion Buying and Merchandising Management-Chapter 4 Apparel Merchandising-Chapter 3 Retailing Management-Chapter 7,8 |
| 7 | .MIDTERM | |
| 8 | Merchandise planning: Developing and implementing merchandise plans; range and line development. | Mastering Fashion Buying and Merchandising Management-Chapter 6 Apparel Merchandising-Chapter 4,5,6 Retailing Management-Chapter 14 |
| 9 | Formation and planning of the buying calendar and the budget: Pricing strategies and developing a collection plan in line with sales and purchasing budgets. | Apparel Merchandising-Chapter 7 Retailing Management-Chapter 15,16,17 |
| 10 | Sourcing process and strategies: Supply chain management. | Mastering Fashion Buying and Merchandising Management-Chapter 7 Apparel Merchandising-Chapter 9,10,11 Retailing Management-Chapter 15 |
| 11 | Stock (inventory) management and distribution channels. | Mastering Fashion Buying and Merchandising Management-Chapter 8 Retailing Management-Chapter 15,16 |
| 12 | Retail formats; visual merchandising; retail atmosphere. | Mastering Fashion Buying and Merchandising Management-Chapter 9 Retailing Management-Chapter 18 |
| 13 | Future trends in buying and merchandising. | Mastering Fashion Buying and Merchandising Management-Chapter 10 Apparel Merchandising-Chapter 12 |
| 14 | Semester Evaluation | |
| 15 | Finals-Date to be confirmed | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | • Tim Jackson and David Shaw, Mastering Fashion Buying and Merchandising Management, Palgrave Master Series, 2001 (available at IEU library). • Jeremy A. Rosenau and David L. Wilson, Apparel Merchandising: The Line Starts Here, Fairchild Publications, 2001 (available at IEU library). • M. Levy and B.A. Weitz, Retailing Management, McGraw-Hill, 5th edition, 2004 (available at IEU library). Above stated book chapters, powerpoint presentations, selected cases and examples. |
| Suggested Readings/Materials | • Leslie Davis Burns and Nancy O. Bryant, The Business of Fashion: Designing, Manufacturing, and Marketing, Fairchild Publications, 2007 (available at IEU library). • Tim Jackson and David Shaw, Mastering Fashion Marketing, Palgrave Master Series, 2009 (available at IEU library). • Maurice J. Johnson and Evelyn C. Moore, Apparel Product Development, Prentice Hall, 2001 (available at IEU library). • Ellen Diamond, Fashion Retailing, Pearson, 2nd edition, 2006 (available at IEU library) • Tim Jackson and David Shaw, The Fashion Handbook, Routledge, 2006 (available at IEU library). |
| Semester Activities | Number | Weighting |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 2 | 20 |
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | 1 | 40 |
| Total |
| Weighting of Semester Activities on the Final Grade | 60 | |
| Weighting of End-of-Semester Activities on the Final Grade | 40 | |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 4 | 64 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 0 | ||
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 2 | 19 | |
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 4 | |
| Final Exams | 1 | 4 | |
| Total | 110 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to develop and design a collection independently. | X | ||||
| 2 | To be able to do maintain a design research individually or as a team. | X | ||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. | X | ||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. | X | ||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | X | ||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. | X | ||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. | X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | X | ||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
