| Course Name | Retail Management in Fashion Business |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| BA 326 | Fall/Spring | 3 | 0 | 3 | 4 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | • It aims to provide students with information about the structure and functioning of retailing and strategy development in retailing sector. • It aims to provide students with knowledge on process and main decisions of establishing a new retail store. • To distinguish the importance of building and maintaining sustainable relations with customers by understanding their behaviors. • It aims to provide students with information about the importance of right site selection. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | Building and maintaining sustainable relations with customers, retail businesses by ownership and store type, retailing through web and other nontraditional methods, understanding consumer behavior, site selection are among the topics to be discussed in this course. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction | |
| 2 | Introduction to Retailing | Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.322 |
| 3 | Building and Sustaining Relations In Retailing | Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.2356 |
| 4 | Retail İnstitutions By Ownership; Retail Institutions By Store Type | Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.103126 |
| 5 | Web, NonStore and Other Nontraditional Retail Applications | Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.127152 |
| 6 | Case Study | Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.153187 |
| 7 | Identifying and Understanding Consumers | |
| 8 | Midterm | |
| 9 | Holiday | Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.197224 |
| 10 | Data Gathering and Analysis In Retailing | Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.225250 |
| 11 | Trade Area Analysis | Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.261290 |
| 12 | Site Selection | Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.292314 |
| 13 | Developing Merchandise Plans and Instore Atmosphere | |
| 14 | Future of Retailing – Review of the Semester | |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Above stated book chapters and Powerpoint presentations. |
| Suggested Readings/Materials | Patrick M. Dunne ve Robert F. Lusch, Retailing, Thomson. (ISBN: 0324364377). International journals (Journal of Retailing, International Journal of Retail and Distribution Management). |
| Semester Activities | Number | Weighting |
| Participation | 10 | |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 4 | 40 |
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 25 |
| Final Exam | 1 | 25 |
| Total |
| Weighting of Semester Activities on the Final Grade | 5 | 75 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 25 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 2 | 32 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 4 | 2 | |
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 10 | |
| Final Exams | 1 | 12 | |
| Total | 110 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to develop and design a collection independently. | X | ||||
| 2 | To be able to do maintain a design research individually or as a team. | X | ||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. | X | ||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. | X | ||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | X | ||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. | X | ||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. | X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | X | ||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
