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- Public Relations and Advertising
- Qualification Awarded
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- Profile of the Program
- Program Outcomes
- Course & Program Outcomes Matrix
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- Program Structure
- Course Structure Diagram with Credits
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COURSE INTRODUCTION AND APPLICATION INFORMATION
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| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall/Spring |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingCase StudyQ&ACritiqueSimulationApplication: Experiment / Laboratory / Workshop | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | X | |
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | Agenda: lectures, presentation | weekly subjects, presentations skills |
| 2 | Introduction: What is Event Management? Today and future of Event Management | Warm up |
| 3 | Basics: BTL vs ATL communication FAQ | remembering marketing mix... |
| 4 | What is “event” background of the event management SMART objectives 5Ws of event management & soul of H Essentials of an event: DRIVE | presentation of MRR |
| 5 | Classification of the events... Mass: target audience / goers Venue: content / profile Time: time bound / frequency | presentation of GA, success formula of AE |
| 6 | Methodology of “management” inhouse outsource Budget is the Bible... Risk analysis / Anatomy of an event | iDesk of NestNet MediaCat magazine 2009/06 MediaCat magazine 2009/10 |
| 7 | PLC (Product Life Cycle) Life Cycle of an event birth / preevent: plan life / operation: data & flow end / postevent: report | PLC (Product Life Cycle) sample proposals of NestNet Patents |
| 8 | Plan: brief / debrief concept / design SWOT analysis / learning | presentation of LW |
| 9 | Operation: contract/s: client & contractors venue: area hunting & uniqueness purchasing: venue, show, tech, food, etc learning / feed back | Suppliers’ db of NestNet |
| 10 | Report: ROO (Return on Objectives) ROI (Return on Investment) | reports of NestNet www.ises.com MediaCat magazine 2009/06 MediaCat magazine 2009/10 |
| 11 | MIDTERM PROJECT (exam / presentation) | The class will plan an event and present a “tailormade” proposal with 26 person in each group... Total time is 10 mins max for each presentation + presentation skills required! |
| 12 | Critics for Event Management Team failures / mistakes | discussion of the class |
| 13 | Crisis Management Risk analysis & Precautions Importance of planning Communication & Media 3 Rs of crisis communication | presentation of MRR |
| 14 | Event Matrix planning team operation crew reporting staff | experience of the class |
| 15 | Life is an Event, Experience makes it much better... Manage your life... CLevel Director (Managing / Executive) Associate / Coordinator Manager / Leader Supervisor / Head Employee: Staff, Crew NonEmployee: Consultant, etc... Client / Consumer / Participants | talkings & listenings... |
| 16 | FINAL PROJECT (exam / presentation) | The class will work on the same project with 1415 person in the groups who will focus on three different missions; planning operation reporting and that will be part of crossfertilization for the whole team crew staff to design & manage a better event... (total time is 30 mins) |
| Course Notes/Textbooks | |
| Suggested Readings/Materials | KİTAPLAR / BOOKS 21st Century Global Evenet Management, Joe Jeff Goldblatt Art of the Event, James C. Monroe – Robert A. Kates Coach’luk Yolunda SWOT, Hakan Türkkuşu (internal) Corporate Event Project Management, William O’Toole – Phyllis Mikolaitis Event Design& Experience, Graham Berridge Event Entertainment & Production, Mark Sonder Event Management & Event Tourism, Donald Getz Event Management & Sustainability, Razaq Raj – James Musgrave Event Management, Charles Bladen, James Kennell, Nick Wilde Event Marketing, Leonard H. Hoyle Event Planning Ethics & Etiquette, Judy Allen Event Planning, Judy Allen Events Management, Glenn Bowdin Johnny Allen – Willian O’Tooole – Rob Harris Festivals & Event Management, Ian Yeoman – Martin Robertson – Jane AliKnight – Siobhan Drummond Festivals & Special Event Management, Johnny Allen – William O’Toole – Ian McDonnell – Robert Haris Global Meetings & Exhibitions, Crol Krugman HR Management for Events, Lyen van der Wagen Innovative Marketing Communications, Guy Masterman – Emma H. Wood Int’l Perspective of Festivals & Events, Alan Fyall – Jane AliKnight – Martin Robertson – Adele Ladkin Management of Event Operations, Julia Tum Philippa Norton – J. Nevan Wright Professional Event Coordination, Julia Rutherford Silvers – Joe Goldblatt Risk Management for Meetings & Events, Julia Rutherford Silvers Special Event Production, Doug Matthews Special Events, Joe Jeff Goldblatt Strategic Sports Event Management, Guy Masterman Strategies & Tactics in Supply Chain, Springer Succesfull Event Management, Anton Shone Supervisor / Coach, Hakan Türkkuşu (internal) Sustainable Event Management – Meegan Jones The Event Managers Bible, D.G. Conway The Guide to Successful Destination Management, Pat Schaumann DERGİLER / MAGAZINES Special Event MediaCat (Turkish) ÖRGÜTLER / ASSOCIATIONS AMEC Association of Media Evaluation Companies IAAPA International Association of Amusement Parks & Attractions IABC International Association of Business Communicators IPMA International Project Management Association ISES International Special Event Society ISMP International Society of Meeting Planners TEA Themed Entertainment Association ARAMA MOTORLARI / SEARCH ENGINE Ask, Bing, Google, Yahoo, Yandex DİĞER / OTHERS SlidaShare.com LinkedIn.com |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | 1 | 60 |
| Total |
| Weighting of Semester Activities on the Final Grade | ||
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 3 | |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 14 | |
| Final Exams | 1 | 30 | |
| Total | 140 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
| 1 | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of Public Relations and Advertising. | X | |||||
| 2 | To be able to make use of theoretical knowledge in Public Relations and Advertising field. | X | |||||
| 3 |
| X | |||||
| 4 | To develop and use the acquired knowledge, skills and capabilities ethically in Public Relations and Advertising field in a lifelong process, in the light of individual and social aims. | X | |||||
| 5 | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Public Relations and Advertising field. | X | |||||
| 6 | To be informed about national, regional and global issues and problems; to be able to generate methods of solutions depending on related evidence and research and to acquire the ability to report those to the public. | X | |||||
| 7 | To be able to express creative ideas and solution offers to communication problems regarding Public Relations and Advertising field both verbally and in written form, to be able to report those to the persons and institutions concerned, while supporting those ideas with qualitative and quantitative data. | X | |||||
| 8 | To be able to follow the latest developments in Public Relations and Advertising field closely; to be able to determine regularities and changes in the fundamental dynamics of the field. | X | |||||
| 9 | To have social and scientific values and ethical principles during the collection, interpretation, publication and implementation of data for content production, dissemination and maintenance. | X | |||||
| 10 | To be able to make use of other disciplines that form a basis for Public Relations and Advertising field and to have core knowledge related to those disciplines. | X | |||||
| 11 | To be able to follow developments, techniques, methods, as well as research in public relations and advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | X | |||||
| 12 | To be able to use a second foreign language at the intermediate level. | X | |||||
| 13 | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | X | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest