TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

mt.fadf.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s)
Assistant(s)
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • Define marketing and understand the core concepts of marketing
  • Define fashion marketing and the concepts of marketing in the design field
  • Understand the marketing research process, the kinds of information it can provide, and how it is used by marketing management
  • Identify and explain alternative research methods and their relative strengths and weaknesses
  • Discuss core underlying reasons behind the behaviors of consumers
Course Description

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction To The Course McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
2 General introduction to Marketing McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
3 Fashion Marketing McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
4 Consumer Behaviour McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
5 Consumer Behaviour in the Fashion and Design Field McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
6 Market Research McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
7 Market Research Process McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
8 Market Research to understand Consumer Behaviour McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
9 Mid- Term Projects
10 To gain Customer Insights McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
11 To gain Customer Insights McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
12 Consumer Decision Making McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
13 Global Consumers of Fashion and Design McDaniels and Gates Marketing Research Essentials (7th ed.) Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) (Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014) Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011) John Eagen, Marketing Communications (2007) Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
14 Final Projects
15 Review of the Semester
16 Review of the Semester
Course Notes/Textbooks

McDaniels and Gates Marketing Research Essentials (7th ed.)

Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015)

(Alvin Burns, Ronald Bush-Marketing Research-Pearson (2014)

Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011)

John Eagen, Marketing Communications (2007)

Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014)
Suggested Readings/Materials

Bonita Kolb-Marketing Research for Non-profit, Community and Creative Organizations-Routledge (2011)

John Eagen, Marketing Communications (2007)

Farris, P.W., Bendle N.T., Pfeifer, P.E. and Reibstein, D.J, (2008) Marketing Metrics 50+ Metrics Every Executive Should Master, 2008 Mc Givern, Y. The Prectice of Market and Social Reasearch, 2006

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
25
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
1
35
Total

Weighting of Semester Activities on the Final Grade
5
70
Weighting of End-of-Semester Activities on the Final Grade
1
30
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
2
Study Hours Out of Class
4
5
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
10
Presentation / Jury
2
Project
Seminar / Workshop
Oral Exam
Midterms
20
Final Exams
1
25
    Total
119

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to independently develop and design a collection.

 X
2

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

 X
3

To have  a research oriented awareness of design, and being able to do design research individually.

 X
4

To be able to use a foreign language at a good and advanced level.

 X
5

To develop entrepreneurship- and managerial skills for a future professional practice.

 X
6

To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

 X
7

To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design.

 X
8

To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession.

 X
9

To develop an ongoing analytical and professional approach to academic and design research.

 X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

 X
11

To be able to understand, interpret and apply theoretical  knowledge in fashion design.

 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

İzmir Ekonomi Üniversitesi | Sakarya Caddesi No:156, 35330 Balçova - İZMİR Tel: +90 232 279 25 25 | webmaster@ieu.edu.tr | YBS 2010