CLICK HERE FOR THE COURSE SYLLABUS (.pdf)


COURSE INTRODUCTION AND APPLICATION INFORMATION

 
Course Name
Code
Semester
Theory
(hour/week)
Application/Laboratory
(hour/week)
Local Credits
ECTS
Media Institutions
MCS 101
Fall
3
0
3
5

Prerequisites
None

Course Language
English
Course Type
Required
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Course Assistants -
Course Objectives To introduce the students to contemporary media landscape from the perspective of the media institutions, and to enable them to contextualize the mediarelated phenomena in the institutional domain.
Course Learning Outcomes The students who succeeded in this course;
  • Relate themselves and their lives to contemporary mediasaturated environment and its developments
  • Critically engage with media institutions, identifying their sociological and cultural underpinnings
  • Articulate an understanding of the connections between media and power
  • Analyze media institutions as dynamic points of confluence for organizations, norms, and individual agents
  • Reflect on the rationales that media institutions have employed in their production practices
Course Content This course introduces students to the institutional, political, and economic forces that have shaped the development of media during the twentieth century. Attention is given to the ownership structures, corporate practices, and policy interventions affecting media institutions both in the public and private sectors. Other issues include examination of individual media industries and the economic structure of media markets. ACADEMIC CAUTION Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility. \\n\\nPlagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one’s own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words. \\n\\nA detailed informative guideline regarding plagiarism can be found here.

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introducing the course theme, requirements and expectations. Why do we have the media and the institutions?
2 News and society Mainstream, alternative and social media Harcup, Tony, Journalism: Principles and Practice (2009) Chapter 1
3 The business of media Structure of the media industry Convergence Cultural Industries McQuail, Denis, McQuail’s Mass Communication Theory, London: 2000, 189-215, 383-413.
4 Multimedia Broadcasting Audiovisual Streaming Services Jones, Graham, A Broadcast Engineering Tutorial for NonEngineers, Focal Press, Oxford: 2005
5 Public service broadcasting Case Study: BBC and TRT Scannel, Paddy, “Public Service Broadcasting: The History of a Concept”, Marris, Thornham (eds) Media Studies: A Reader, Edinburgh University Press, Edinburgh: 1996, 120135. Collins, Murroni, “Public Service Broadcasting: A Better BBC”, New Media New Policies, Polity Press, Cambridge: 1996, 139158. Çankaya, Özden, “Bir Kitle İletişim Kurumunun Tarihi”, Yapı Kredi Yayınları, İstanbul: 2003.
6 Radio Kocabaşoğlu, Uygur, Şirket Telsizinden Devlet Radyosuna - TRT Öncesi Dönemde Radyonun Tarihsel Gelişimi ve Türk Siyasal Hayatı İçindeki Yeri. İletişim Yayınları, İstanbul, 2010
7 Issues of ownership and control: Media concentration and media moguls Murdock, Graham, “Concentration and Ownership in the Era of Privatization”, Marris, Thornham (eds), Media Studies: A Reader, Edinburgh University Press, Edinburgh: 1999, 142-156. Duran, Ragıp, Apoletli Medya, Belge Yayınları, İstanbul, 2000
8 Regulatory bodies: External and internal regulations Case Study: RTÜK, Self-regulation Joseph Turow, Media Today: An Introduction to Mass Communication, Routledge, 2009, 82-87, 121-131
9 Alternative media institutions, initiatives Bailey, O. G., Cammaerts, B. and Carpentier, N.,Understanding Alternative Media, McGraw Hill/Open University Press, Berkshire, 2008
10 Media professions Media associations and unions Rights of media workers
11 News agenda and framing Wahl Jorgensen, K. and Hanitzsch, T., The Handbook of Journalism Studies, Routledge, 2009, 147-161, 175-191.
12 New media Castells, Manuel, Networks of Outrage and Hope. Social Movements in the Internet Age, Cambridge, MA, Polity Press, 2012
13 A critical approach to news and media institutions
14 Wrap-up
15 Review of the Semester  
16 Review of the Semester  

 

SOURCES

Course Notes / Textbooks The suggested readings mentioned in this information sheet.
References Every week’s readings and lectures will be accompanied with relevant web sources that will be announced by the lecturer on the Blackboard.

 

EVALUATION SYSTEM

Semester Requirements Number Percentage of Grade
Attendance/Participation
1
10
Laboratory
Application
Field Work
Special Course Internship (Work Placement)
Quizzes/Studio Critics
Homework Assignments
1
20
Presentation/Jury
Project
Seminar/Workshop
Midterms/Oral Exams
1
30
Final/Oral Exam
1
40
Total

PERCENTAGE OF SEMESTER WORK
3
60
PERCENTAGE OF FINAL WORK
1
40
Total

 

COURSE CATEGORY

Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. X
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process. X
3 To be able to use the acquired theoretical knowledge in practice. X
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. X
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. X
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public. X
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution. X
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. X
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1) X
10 To be able to use a second foreign language at the intermediate level. X
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level) X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
15
3
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
15
2
Presentations / Seminar
Project
Homework Assignments
1
15
Quizzes
Midterms / Oral Exams
1
20
Final / Oral Exam
1
25
    Total Workload

CLICK HERE FOR THE COURSE SYLLABUS (.pdf)

 
 

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