media.comm.ieu.edu.tr
Course Name | |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
Fall/Spring |
Prerequisites | None | |||||
Course Language | ||||||
Course Type | Elective | |||||
Course Level | - | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&A | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | |
Learning Outcomes | The students who succeeded in this course;
|
Course Description |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction: Why anaylyse the advertising? | |
2 | The role of advertising analysis in understanding the competition | |
3 | To reveal the diversity of objectives in advertising | |
4 | To reveal the diversity of target audiences in advertising | |
5 | Discovering the impact of the “proposition” and” reason why” on competition | |
6 | Determining the differantiation value that tone of voice of the advertising delivers | |
7 | The effect of choosing media on strategy | |
8 | The price/performance balance revealed | |
9 | To analyse the advertising idea at the scale of compettion to determine the “winning idea” | |
10 | Midterm exam | |
11 | To point out the codes or cues of the brands and analyse the effects on competition | |
12 | Case study | US Presidential Election Campaigns |
13 | Project | Advertising analysis by groups for defined industry |
14 | Project presentations | |
15 | Project presentations | |
16 | Review of the Semester |
Course Notes/Textbooks | Lecture |
Suggested Readings/Materials | Advertising Foundation Publications |
Semester Activities | Number | Weigthing |
Participation | 1 | 10 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 1 | 20 |
Presentation / Jury | 1 | 10 |
Project | 1 | 35 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 25 |
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | ||
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 16 | 1 | |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 1 | 15 | |
Presentation / Jury | 1 | 3 | |
Project | 1 | 25 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 3 | |
Final Exams | |||
Total | 110 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. | |||||
2 | To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process. | X | ||||
3 | To be able to use the acquired theoretical knowledge in practice. | |||||
4 | To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. | |||||
5 | To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. | X | ||||
6 | To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public. | X | ||||
7 | To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution. | |||||
8 | To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. | |||||
9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1) | |||||
10 | To be able to use a second foreign language at the intermediate level. | |||||
11 | To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level) |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest