(Between the 2013-2019 Academic Years) Course Structure Diagram with Credits
To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.
| 1. Year Fall Semester |
| Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
| IUE 100 | | Orientation and Career Planning | 1 | 0 | 1 | 2 |
| MPAZ 101 | | Principles of Marketing | 3 | 0 | 3 | 4 |
| MEKO 101 | | Microeconomics | 3 | 0 | 3 | 4 |
| MMAT 113 | | Mathematics I | 3 | 0 | 3 | 5 |
| MISL 101 | | Business Administration I | 3 | 0 | 3 | 5 |
| ING 101 | | English I | 3 | 0 | 3 | 3 |
| TRK 100 | | Turkish | 4 | 0 | 4 | 4 |
| MPAZ 103 | | Sales Organization and Management | 3 | 0 | 3 | 4 |
| Total | 31 |
| 1. Year Spring Semester |
| Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
| MTOI 230 | | Consumer Behavior | 3 | 0 | 3 | 5 |
| MISL 102 | | Business Administration II | 3 | 0 | 3 | 5 |
| ING 102 | | English II | 3 | 0 | 3 | 3 |
| TRH 100 | | Principles of Atatürk and History of Revolution | 4 | 0 | 4 | 4 |
| ELEC 001 | | Elective Course I | 2 | 0 | 2 | 3 |
| ELEC 002 | | Elective Course II | 2 | 0 | 2 | 3 |
| ELEC 003 | | Elective Course III | 2 | 0 | 2 | 3 |
| MYST 104 | | Summer Training (4 weeks) | 0 | 0 | 0 | 4 |
| Total | 30 |
| 2. Year Fall Semester |
| Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
| MPAZ 201 | | Brand Management | 2 | 2 | 3 | 5 |
| MPAZ 203 | | Services Marketing | 1 | 2 | 2 | 4 |
| HYHY 209 | | Customer Relations Management | 3 | 0 | 3 | 5 |
| DT 207 | | E-Trade Practices | 1 | 2 | 2 | 3 |
| DT 209 | | Professional Development Activities I | 0 | 2 | 1 | 2 |
| ELEC 004 | | Elective Course IV | 2 | 0 | 2 | 3 |
| ELEC 005 | | Elective Course V | 3 | 0 | 3 | 3 |
| ELEC 006 | | Elective Course VI | 3 | 0 | 3 | 5 |
| Total | 30 |
| 2. Year Spring Semester |
| Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
| MPAZ 202 | | Marketing Communication | 1 | 2 | 2 | 4 |
| MPAZ 204 | | Marketing Research | 2 | 2 | 3 | 4 |
| DT 206 | | Logistics and Retail Management | 3 | 0 | 3 | 5 |
| MPAZ 206 | | Global Marketing | 3 | 0 | 3 | 4 |
| DT 212 | | Professional Development Activities II | 0 | 2 | 1 | 2 |
| ELEC 007 | | Elective Course VII | 2 | 0 | 2 | 3 |
| ELEC 008 | | Elective Course VIII | 3 | 0 | 3 | 4 |
| MYST 204 | | Summer Training (4 weeks) | 0 | 0 | 0 | 4 |
| Total | 30 |
| Elective Courses |
| Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
| BILT 100 | | Introduction to Computer and Information Technology | 2 | 2 | 3 | 3 |
| DT 120 | | Marketing Techniques of Foreign Trade | 2 | 0 | 2 | 4 |
| DT 215 | | International Sales and Bargains | 3 | 0 | 3 | 5 |
| MCMH 238 | | Personal Branding | 3 | 0 | 3 | 5 |
| MINT 230 | | Professional Ethics | 3 | 0 | 3 | 3 |
| MMAT 112 | | Business Mathematics | 2 | 0 | 2 | 4 |
| MPAZ 110 | | Presentation Techniques | 1 | 2 | 2 | 3 |
| MPAZ 112 | | Supply Chain Management | 3 | 0 | 3 | 5 |
| MPAZ 114 | | Social Psychology | 3 | 0 | 3 | 5 |
| MPAZ 210 | | Marketing Regulations | 3 | 0 | 3 | 4 |
| MPAZ 212 | | Social Marketing | 3 | 0 | 3 | 3 |
| MPAZ 214 | | Public Relations | 2 | 0 | 2 | 3 |
| MPAZ 216 | | Direct Marketing | 2 | 0 | 2 | 3 |
| MPAZ 220 | | Sociology of Consumption | 3 | 0 | 3 | 4 |
| MPAZ 250 | | Introduction to Advertising | 1 | 2 | 3 | 5 |
| MTOI 225 | | Entrepreneurship | 3 | 0 | 3 | 5 |
| MUH 100 | | Financial Accounting I | 3 | 0 | 3 | 5 |
| RTV 140 | | Basic Knowledge of Communication | 3 | 0 | 3 | 5 |
| RTV 215 | | The Art of Public Speaking | 2 | 0 | 2 | 4 |
| RTV 216 | | Social Media | 2 | 0 | 2 | 4 |
| Restricted Elective Courses |
| Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
| Additional Notes |
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If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr |
