(Between the 2013-2019 Academic Years) Course Structure Diagram with Credits
To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.
| 1. Year Fall Semester |
| Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
| ELEC 001 | | Elective Course I | 3 | 0 | 3 | 5 |
| ELEC 002 | | Elective Course II | 3 | 0 | 3 | 5 |
| MI 501 | | Brand Communication | 3 | 0 | 3 | 7.5 |
| MI 503 | | Public Relations Strategies and Tactics | 3 | 0 | 3 | 7.5 |
| ELEC 003 | | Elective Course III | 3 | 0 | 3 | 5 |
| Total | 30 |
| 1. Year Spring Semester |
| Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
| ELEC 004 | | Elective Course IV | 3 | 0 | 3 | 5 |
| MI 502 | | Integrated Marketing Communications | 3 | 0 | 3 | 5 |
| MI 504 | | Marketing Communications Research | 3 | 0 | 3 | 7.5 |
| ELEC 005 | | Elective Course V | 3 | 0 | 3 | 5 |
| ELEC 006 | | Elective Course VI | 3 | 0 | 3 | 5 |
| LEE 597 | | Term Project | 0 | 0 | 0 | 2.5 |
| Total | 30 |
| Elective Courses |
| Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
| MI 551 | | Corporate Communication | 3 | 0 | 3 | 5 |
| MI 552 | | Creative Strategy / Strategic Creativity | 3 | 0 | 3 | 5 |
| MI 553 | | Digital Communication | 3 | 0 | 3 | 5 |
| MI 554 | | B2B Communication | 3 | 0 | 3 | 5 |
| MI 555 | | Consumer Insight | 3 | 0 | 3 | 5 |
| MI 556 | | Campaign Planning | 3 | 0 | 3 | 5 |
| MI 557 | | Research in Brand Communication | 3 | 0 | 3 | 5 |
| MI 558 | | Media Planning and Buying | 3 | 0 | 3 | 5 |
| MI 559 | | Writing Workshop in Brand Communication | 3 | 0 | 3 | 5 |
| MI 560 | | Visual Literacy | 3 | 0 | 3 | 5 |
| MI 561 | | Strategic Public Relations | 3 | 0 | 3 | 5 |
| MI 562 | | Consumer in Brand Era | 3 | 0 | 3 | 5 |
| MI 563 | | Advertising Fundamentals | 3 | 0 | 3 | 5 |
| MI 564 | | Case Studies in Brand Communication | 3 | 0 | 3 | 5 |
| Restricted Elective Courses |
| Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
| Additional Notes |
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If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr |
