The education we provide in the Cinema and Digital Media program is designed around the principle of "critical thinking" and "creativity", which are among the leading principles of the university concept. For this, an understanding of education with an international character was put into practice, in which theory and practice develop intertwined without breaking away from each other, without ignoring the local. We aim to educate students who are intellectually curious, creative, have acquired the habit of critical thinking, internalized ethical values, and have the courage, ability and knowledge to make a difference in the fields of cinema and digital media.