| Course Name | Graduation Project* |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| FB 498 | Spring | 2 | 6 | 5 | 13 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Required | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The objective is to create a powerful fashion retail brand, using conceptual and practical skills to represent fashion and fashion related items in a commercial manner and mastering the visual side of fashion retail design, fashion visual merchandising and fashion retail marketing. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This course focuses on the conceptual and practical skills to represent fashion and fashion related items in a commercial manner facing the visual side of fashion retail design, fashion visual merchandising and fashion retail marketing. |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction and Course Orientation | |
| 2 | Megatrends affecting the Fashion Industry Brand Analysis with focus on detectable improvements | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 13-23 |
| 3 | Work on Presentation (New Brand Orientation/ New Target Customer) Work on Presentation (New Brand Orientation/ New Product Style and Quality) | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 24-55 |
| 4 | Campaign Design Idea (Key Visual and Claim) Campaign Design Idea (Key Visual and Claim) | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 56-100 |
| 5 | Development: Campaign Design 1 Development: Campaign Design 2 | (2006) Twemlow, A. “Grafik Tasarım Ne İçindir?” Yem Yayın, RotoVision Sa, Istanbul |
| 6 | Introduction to Visual Merchandising Brand Analysis with focus on Visual Merchandising | (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones |
| 7 | Midterm Presentations | |
| 8 | Brand Development (Logo Design and CI) Brand Development (Print and Web Design WIX) | (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones |
| 9 | Brand Development (Target Group and Market Segment) Brand Development (Product Range) | (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones |
| 10 | Brand Development (Marketing Strategies and Campaign Design) Midterm 2 Jury | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK |
| 11 | Brand Development (VM and Window Display Concept) Brand Development (VM and Window Display Concept) | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK |
| 12 | Brand Development (VM and Window Display Concept) Prototype Window Display Implementation | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK |
| 13 | Review of the Graduation Project | |
| 14 | FINAL Project Presentations and Jury | |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK ISBN:9780500514085 Creative Fashion Presentations by Polly Guerin (2009), 2nd Ed ISBN: 1-56367-250-2 (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK ISBN: 9781780676876 Tim Jackson, David Shaw (auth.) - Mastering_ Fashion Buying and Merchandising Management-Macmillan Education UK (2001) ISBN 978-0-333-80165-9 Virginia Grose - Fashion Merchandising-AVA Academia (2011) ISBN 978-2-940411-34-4 Fashion Marketing, Tony Hines, Margaret Bruce,(2007), ISBN–13: 978-0-7506-6897-2 |
| Suggested Readings/Materials | Konuklar : Ürün yönetiminde güncel konuları tartışmak üzere firmalardan uzmanlar davet edilir. Dergiler: "VOGUE", "HARPER`S BAZAAR", "ELLE", "VISUAL MERCHANDISING AND STORE DESIGN" Web siteleri: "textilwirtschaft.de", "WGSN.com", VOGUE.com, retaildesignblog.com |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 20 |
| Presentation / Jury | 1 | 50 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 6 | |
| Study Hours Out of Class | 12 | 10 | 120 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 32 | |
| Presentation / Jury | 1 | 70 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 30 | |
| Final Exams | |||
| Total | 380 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to develop and design a collection independently. | |||||
| 2 | To be able to do maintain a design research individually or as a team. | |||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. | X | ||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. | X | ||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | X | ||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. | X | ||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. | X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | X | ||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
