COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Fashion Editorial and Writing
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
FA 302
Fall/Spring
3
0
3
4
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives To make students to gain the knowledge of fashion media and develop the skills on fashion journalism such as fashion writing, fashion editorial and styling practices.
Learning Outcomes The students who succeeded in this course;
  • Define the system and functions of fashion media
  • Analyze the kinds of texts that are written for fashion magazines, and insight in the journalistic techniques that are used
  • Make research into a specific subject in fashion journalism
  • Make informative and critical writing on trends, fashion events and designers
  • Develop their ability of styling and editorial skills
Course Description Within this course students will be made familiar with theoretical concepts which create a base for fashion journalism: criticism of fashion as a social/cultural phenomenon, criticism of fashion designers as artists/creators, criticism of the way people dress. Specific journalistic texts will be analyzed in class and be used as a basis for short pieces of critical writing by the students themselves. The students will have a better understanding of the functions of images in the magazines, along with advertising campaigns and editorials.By the end of the course they are asked to complete a part of a magazine with their own creative editorial and styling work.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 General introduction to fashion media and communication Screening film: September Issue / Prep Assignment : observations on street culture
2 Content of the magazines ; Functions of texts : Print magazines and alternative power of blogs Reading exercise from the magazines & blogs ; assign1
3 Content of the magazines ; Functions of images and photography Image Archeology on Street fashion; review of assignment 1
4 Analysis of a designer: Histiographical and stylistic reading: Biography, style and the role of the designer in 20th century fashion Farid Chenoune, Jean Paul Gaultier, New York 2005, 415., Fashion Now Taschen, 2008 + Designer bios, Dictionary of Contemporary fashion designers / Introduction to Assignment 2: selection of a designer and doing research; writing one page of designer analysis
5 Analysis of a design collcetion: Conceptual reading: avantgarde fashion designers and radical fashion Reading and analysis: Caroline Evans, “No man’s land”, in: Hussein Chalayan, Rotterdam/Groningen 2005, pp. 815. / Introduction to Assignment 3 . writing a critical essay on a collection of an avantgarde designer
6 Talking about the way people dress : the trend indicators as fashion icons Joanne Eicher a.o., The visible self, New York 2000, pp. Signature Style : Falling of the Fashion Train with Frida, Georgia, and Louise by Jo Ann C.Stabb, pp.390394. http://www.graziadaily.co.uk/ Hand in Assignment 2/
7 Criticism of fashion consumption and fashion victims Film screening: Toni Takitani / Wrting a short essay and class discussion on film / Hand in Assignment 3/
8 Guest speaker: Fashion editor / journalist Seminar and discussion
9 Journalistic styles of magazines Reading 3 articles from Vogue ,Plaza,NY times,ID magazine Class assignment: presentation of reading reports
10 Functions and Styles of Interviews Reading 3 interviews from the magazines , Class assignment: analysis of an interview; group presentations
11 Functions and Styles of Image : Fashion Photography catwalk and promotional catalogue photography The difference between editorial, advertising campaigns, Street style and informative trend images : Introduction to Assignment 4: Choose a designer collection and make a comparision of the use of photographs
12 Fashion editorial workshop 1 Hand in Assignment4 / Class assignment: Collage : Editing a story of 3 pages by selection of fashion photographs from magazines
13 Fashion editorial workshop2 Editing a story based on contemporary fashion trends + Research
14 Fashion editorial workshop3 Collection of garments and styling
15 Fashion editorial workshop4 Fashion shooting and page graphical layout
16 Review of the Semester
Course Notes/Textbooks Course readings and documents are provided to students by the instructor of the course
Suggested Readings/Materials The students can make use of contemporary fahion magazines and internet sources

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
4
60
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exam
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
6
2
12
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
4
8
Presentation / Jury
Project
1
18
Seminar / Workshop
Oral Exam
Midterms
Final Exams
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to develop and design a collection independently.

X
2

To be able to do maintain a design research individually or as a team.

X
3

To be able to develop entrepreneurship- and managerial skills for a future professional practice.

X
4

To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.

X
5

To be able to analyze and integrate the particular local and regional needs and of their profession.

X
6

To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

X
7

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

X
8

To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.

X
9

To be able to develop an ongoing analytical and professional approach to academic and design research.

X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

X
11

To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

X
12

To be able to speak a second foreign at a medium level of fluency efficiently.

X
13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest