COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Retail Management in Fashion Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 326
Fall/Spring
3
0
3
4
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives • It aims to provide students with information about the structure and functioning of retailing and strategy development in retailing sector. • It aims to provide students with knowledge on process and main decisions of establishing a new retail store. • To distinguish the importance of building and maintaining sustainable relations with customers by understanding their behaviors. • It aims to provide students with information about the importance of right site selection.
Learning Outcomes The students who succeeded in this course;
  • The student will be able to define the concept of retailing.
  • The student will be able to explain the retail environment.
  • The student will be able to explain the process and main decisions of establishing a new retail store.
  • The student will be able to explain web-based and other nontraditional retailing methods.
  • The student will be able to give information about developing a merchandise plan and instore atmosphere.
  • The student will be able to give information and discuss customer relationship management in retailing.
Course Description Building and maintaining sustainable relations with customers, retail businesses by ownership and store type, retailing through web and other nontraditional methods, understanding consumer behavior, site selection are among the topics to be discussed in this course.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction
2 Introduction to Retailing Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.322
3 Building and Sustaining Relations In Retailing Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.2356
4 Retail İnstitutions By Ownership; Retail Institutions By Store Type Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.103126
5 Web, NonStore and Other Nontraditional Retail Applications Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.127152
6 Case Study Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.153187
7 Identifying and Understanding Consumers
8 Midterm
9 Holiday Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.197224
10 Data Gathering and Analysis In Retailing Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.225250
11 Trade Area Analysis Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.261290
12 Site Selection Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall (ISBN: 0131870165), pp.292314
13 Developing Merchandise Plans and Instore Atmosphere
14 Future of Retailing – Review of the Semester
15 Review of the Semester  
16 Review of the Semester  
Course Notes/Textbooks Above stated book chapters and Powerpoint presentations.
Suggested Readings/Materials Patrick M. Dunne ve Robert F. Lusch, Retailing, Thomson. (ISBN: 0324364377). International journals (Journal of Retailing, International Journal of Retail and Distribution Management).

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
4
40
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
25
Final Exam
1
25
Total

Weighting of Semester Activities on the Final Grade
5
75
Weighting of End-of-Semester Activities on the Final Grade
1
25
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
2
32
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
4
2
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
10
Final Exams
1
12
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to develop and design a collection independently.

X
2

To be able to do maintain a design research individually or as a team.

X
3

To be able to develop entrepreneurship- and managerial skills for a future professional practice.

X
4

To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.

X
5

To be able to analyze and integrate the particular local and regional needs and of their profession.

X
6

To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

X
7

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

X
8

To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.

X
9

To be able to develop an ongoing analytical and professional approach to academic and design research.

X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

X
11

To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

X
12

To be able to speak a second foreign at a medium level of fluency efficiently.

X
13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest