Course Name | Direct Marketing |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
MPAZ 216 | Fall/Spring | 2 | 0 | 2 | 3 |
Prerequisites | None | |||||
Course Language | Turkish | |||||
Course Type | Elective | |||||
Course Level | Short Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | In this course, students are expected to perform tasks that will bring innovations and solutions on the issues and roles of direct marketing, and direct marketing tools in Turkey. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | This course consists of issues such as direct marketing concepts, the appropriate characteristics for a direct marketer, the advantages of direct marketing, direct marketing strategies, direct marketing tools and implementation. |
Related Sustainable Development Goals |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | X | |
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | The Concept of Direct Marketing and Development | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 1-32. |
2 | Direct Marketing, Relationship and Database Marketing | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 33-66. |
3 | Direct Marketing Techniques | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 66-79. |
4 | Direct Mailing | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 127-152. |
5 | Direct Marketing TV Ads | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 153-188. |
6 | Use Media in Direct Marketing | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 188-201. |
7 | Catalogue Marketing | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 201-208. |
8 | Telephone Marketing | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 208-214. |
9 | Midterm | |
10 | Direct Sales | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 188-247. |
11 | Providing Direct Marketing and Customer Loyalty | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 222-247. |
12 | Large-Scale Enterprises and SMEs in Direct Marketing | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 247-291. |
13 | Evaluation of Direct Marketing Activities | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 291-293. |
14 | Case Studies | Pırnar Tavmergen İ., “Doğrudan Pazarlama”, (Seçkin Publishing, 2010), ISBN 9750212222, 1-32. |
15 | Review | |
16 | Final Exam |
Course Notes/Textbooks | Doğrudan Pazarlama, Pırnar Tavmergen İ., (2010), Seçkin Publishing, ISBN 9750212222. |
Suggested Readings/Materials | Doğrudan Pazarlamanın Kurucusu, Wunderman L., (2006), MediaCat Publishing, ISBN 9756347651. |
Semester Activities | Number | Weigthing |
Participation | 1 | 10 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | 2 | 20 |
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 30 |
Final Exam | 1 | 40 |
Total |
Weighting of Semester Activities on the Final Grade | 4 | 60 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 16 | 2 | 32 |
Field Work | |||
Quizzes / Studio Critiques | 2 | 5 | |
Portfolio | |||
Homework / Assignments | |||
Presentation / Jury | |||
Project | |||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 8 | |
Final Exams | 1 | 8 | |
Total | 90 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. | X | ||||
2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. | X | ||||
3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. | X | ||||
4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. | |||||
5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. | X | ||||
6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. | X | ||||
7 | To be able to communicate effectively in oral and written form. | X | ||||
8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. | |||||
9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. | X | ||||
10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. | |||||
11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. | |||||
12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. | X | ||||
13 | To be able to direct his/her education to a further level of education. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest