| Course Name | Public Relations |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MPAZ 214 | Fall/Spring | 2 | 0 | 2 | 3 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Elective | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | In this course, it is aimed to provide the students with the basic concepts, tools, method knowledge and crisis management skills about the relations with the people. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | In this course, the students will gain knowledge and skills about the use of communication tools and strategies related to public relations by working with definitions, basic concepts and historical examples related to public relations. |
| Related Sustainable Development Goals |  |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Public Relations as a Concept, Historical Development of Public Relations in the World and in Turkey | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 1, pp 6-23. ISBN 6054392919. |
| 2 | Practice Areas of Public Relations, Relation to Other Fields, Public Relations as a Profession | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 1, pp 24-31. ISBN 6054392919. |
| 3 | Practice Areas of Public Relations, Relation to Other Fields, Public Relations as a Profession | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 1, pp 32-39. ISBN 6054392919. |
| 4 | Strategic Management of Public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 2, pp 40-51. ISBN 6054392919. |
| 5 | Platforms, Tools and Methods used at Public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 2, pp 52-56. ISBN 6054392919. |
| 6 | Platforms, Tools and Methods used at Public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 2, pp 56-70. ISBN 6054392919. |
| 7 | Midterm | |
| 8 | Public Relations Models, Internal and External Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 3, pp 71-76. ISBN 6054392919. |
| 9 | Public Relations Models, Internal and External Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 3, pp 78-83. ISBN 6054392919. |
| 10 | Public Relations for Marketing Purposes | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 4, pp 85-91. ISBN 6054392919. |
| 11 | Strategic Practices at public Relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 4, pp 92-98. ISBN 6054392919. |
| 12 | Public Relations in the Information Society and Critical Perspectives on Public relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 5, pp 100-123. ISBN 6054392919. |
| 13 | Public Relations in the Information Society and Critical Perspectives on Public relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 5, pp 124-147. ISBN 6054392919. |
| 14 | Public Relations in the Information Society and Critical Perspectives on Public relations | Işık, M. (2017). Halkla İlişkilere Giriş, Eğitim Yayınevi, Chapter 6, pp 155-155. ISBN 6054392919. |
| 15 | Review of the Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Halkla İlişkilere Giriş, Işık M., (2016), Eğitim Yayınevi, ISBN 6054392919. |
| Suggested Readings/Materials | Dijital Halkla İlişkiler: Kavram ve Araçları, Pelenk Özel A., Yılmaz Sert N., (2015), Derin Yayınları, ISBN 6054993444. |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | 1 | 35 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 25 |
| Final Exam | 1 | 40 |
| Total |
| Weighting of Semester Activities on the Final Grade | 2 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 14 | 1 | 14 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | 1 | 14 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 12 | |
| Final Exams | 1 | 18 | |
| Total | 90 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. | |||||
| 2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. | |||||
| 3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. | |||||
| 4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. | |||||
| 5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. | X | ||||
| 6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. | X | ||||
| 7 | To be able to communicate effectively in oral and written form. | X | ||||
| 8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. | X | ||||
| 9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. | |||||
| 10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. | |||||
| 11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. | |||||
| 12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. | |||||
| 13 | To be able to direct his/her education to a further level of education. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
