| Course Name | Social Marketing |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MPAZ 212 | Fall/Spring | 3 | 0 | 3 | 3 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Elective | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | In thşs course, students will gain the knowledge of basic concepts of social marketing, effectiveness of social marketing and process of social marketing. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Course Content In this course, students will be acquainted with the implementation of social campaigns through mass media. Throughout the course, social marketing structure, processes and tools, and the behaviour of people and societies within the scope of social marketing will be examined with examples. |
| Related Sustainable Development Goals |  |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Concept of Social Marketing, it's Development and Importance | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 17-32. |
| 2 | Social Marketing System | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 47-66. |
| 3 | Human and Behavior in Social Marketing | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 66-79. |
| 4 | Social Marketing Management -Micro Environment | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 127-152. |
| 5 | Social Marketing Management -Macro Environment | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 188-201. |
| 6 | Social Marketing Management - Market Segmentation | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 188-201. |
| 7 | Social Marketing Management - Marketing Communication | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 188-201. |
| 8 | Social Marketing Management - Promotion | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 188-201. |
| 9 | Social Marketing Management - Branding | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 152-186. |
| 10 | Designing a Social Marketing Campaign | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 220-247. |
| 11 | Social Marketing Cases | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 220-247. |
| 12 | Ethics In Social Marketing | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 247-253. |
| 13 | Future Of Social Marketing | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 267-291. |
| 14 | Presentations | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 267-291. |
| 15 | Review Of The Term | |
| 16 | Final Exam |
| Course Notes/Textbooks | Sosyal Pazarlama, Özdoğan B., Eser Z., (2006), Siyasal Publishing, ISBN 9756325542. |
| Suggested Readings/Materials | Sosyal Pazarlama, Nakıboğlu B., Özsoy T., (2015), Akademisyen Publishing, ISBN 6059354158. |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | - | - |
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | 1 | 35 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 25 |
| Final Exam | 1 | 40 |
| Total |
| Weighting of Semester Activities on the Final Grade | 2 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 14 | 1 | 14 |
| Field Work | |||
| Quizzes / Studio Critiques | - | ||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | 1 | 10 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 6 | |
| Final Exams | 1 | 12 | |
| Total | 90 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. | X | ||||
| 2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. | |||||
| 3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. | X | ||||
| 4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. | |||||
| 5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. | X | ||||
| 6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. | |||||
| 7 | To be able to communicate effectively in oral and written form. | X | ||||
| 8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. | |||||
| 9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. | |||||
| 10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. | |||||
| 11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. | |||||
| 12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. | |||||
| 13 | To be able to direct his/her education to a further level of education. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
