COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Marketing Regulations
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MPAZ 210
Fall/Spring
3
0
3
4
Prerequisites
None
Course Language
Turkish
Course Type
Elective
Course Level
Short Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to teach students the information about consumer rights in the legal sense in the face of challenges they may face due to the diversity of implementations in an intense competition and growing consumer product environment.
Learning Outcomes The students who succeeded in this course;
  • Describe the logic behind the legal regulations and their causes,
  • Associate the laws with unfair competition,
  • Identify the relevant events about laws and regulations,
  • Interpret the ethical rules,
  • Define the legal criteria of marketing.
Course Description This course consists of issues such as basic knowledge about global marketing concepts, international market entry patterns, international product policy, international pricing decisions and methods of payment, choice of distribution channels in international marketing, promotion tools and decisions in international marketing, international marketing organization and control.
Related Sustainable Development Goals

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Fundamental Concepts of Law; The Relationship Between Marketing and The Law Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 17-32.
2 Contract Law, Legal Aspects of the Sales Agreement Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 47-66.
3 Consumer Protection: Consumer Protection Law Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 66-79.
4 The Seller's Legal Rights and Responsibilities, Consumer Rights and Responsibilities Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 127-152.
5 Competition; Unfair Competition Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 188-201.
6 Midterm
7 Law On the Protection of Competition Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 188-201.
8 Trade Name and Business Name Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 208-214.
9 Brand, Trademark Law Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822,152-186.
10 License Law Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 220-247.
11 License Law Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 220-247.
12 The Law on Intellectual and Artistic Works Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 247-253.
13 The Concept of Ethics In Marketing Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822,267-291.
14 The Seller And Seller's Ethical Responsibilities Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822,267-291.
15 Review
16 Final Exam
Course Notes/Textbooks

Pazarlama Mevzuatı, Babacan M., (2012), Detay Publishing, ISBN 9758326822.

Suggested Readings/Materials

Pazarlama Mevzuatı, Ünsalan E., (2015), Detay Publishing, ISBN 9758326846.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
2
20
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
4
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
2
32
Field Work
Quizzes / Studio Critiques
2
5
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
15
Final Exams
1
15
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to know the marketing process and its environment by having the theoretical knowledge in marketing.

X
2

To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing.

X
3

To be able to use the modern techniques, tools and information technologies required for marketing-related applications.

X
4

To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise.

X
5

To be able to analyse the customer behaviour and use this information at the local and global scenarios.

X
6

To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies.

7

To be able to communicate effectively in oral and written form.

X
8

To be able to work effectively with multi-disciplinary teams, and apply them in the work environment.

9

To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area.

10

To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2.

11

To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes.

X
12

To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly.

X
13

To be able to direct his/her education to a further level of education.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest