Course Name | Marketing Regulations |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
MPAZ 210 | Fall/Spring | 3 | 0 | 3 | 4 |
Prerequisites | None | |||||
Course Language | Turkish | |||||
Course Type | Elective | |||||
Course Level | Short Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to teach students the information about consumer rights in the legal sense in the face of challenges they may face due to the diversity of implementations in an intense competition and growing consumer product environment. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | This course consists of issues such as basic knowledge about global marketing concepts, international market entry patterns, international product policy, international pricing decisions and methods of payment, choice of distribution channels in international marketing, promotion tools and decisions in international marketing, international marketing organization and control. |
Related Sustainable Development Goals |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | X | |
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Fundamental Concepts of Law; The Relationship Between Marketing and The Law | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 17-32. |
2 | Contract Law, Legal Aspects of the Sales Agreement | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 47-66. |
3 | Consumer Protection: Consumer Protection Law | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 66-79. |
4 | The Seller's Legal Rights and Responsibilities, Consumer Rights and Responsibilities | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 127-152. |
5 | Competition; Unfair Competition | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 188-201. |
6 | Midterm | |
7 | Law On the Protection of Competition | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 188-201. |
8 | Trade Name and Business Name | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 208-214. |
9 | Brand, Trademark Law | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822,152-186. |
10 | License Law | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 220-247. |
11 | License Law | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 220-247. |
12 | The Law on Intellectual and Artistic Works | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822, 247-253. |
13 | The Concept of Ethics In Marketing | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822,267-291. |
14 | The Seller And Seller's Ethical Responsibilities | Babacan M., “Pazarlama Mevzuatı”, (Detay Publishing, 2012), ISBN 9758326822,267-291. |
15 | Review | |
16 | Final Exam |
Course Notes/Textbooks | Pazarlama Mevzuatı, Babacan M., (2012), Detay Publishing, ISBN 9758326822. |
Suggested Readings/Materials | Pazarlama Mevzuatı, Ünsalan E., (2015), Detay Publishing, ISBN 9758326846. |
Semester Activities | Number | Weigthing |
Participation | 1 | 10 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | 2 | 20 |
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 30 |
Final Exam | 1 | 40 |
Total |
Weighting of Semester Activities on the Final Grade | 4 | 60 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 16 | 2 | 32 |
Field Work | |||
Quizzes / Studio Critiques | 2 | 5 | |
Portfolio | |||
Homework / Assignments | |||
Presentation / Jury | |||
Project | |||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 15 | |
Final Exams | 1 | 15 | |
Total | 120 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. | X | ||||
2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. | X | ||||
3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. | X | ||||
4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. | X | ||||
5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. | X | ||||
6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. | |||||
7 | To be able to communicate effectively in oral and written form. | X | ||||
8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. | |||||
9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. | |||||
10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. | |||||
11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. | X | ||||
12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. | X | ||||
13 | To be able to direct his/her education to a further level of education. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest