COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Branding in Design Industry
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
FFD 304
Fall/Spring
3
0
3
4
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives “Branding in Design Industry Course” is designed to improve student’s marketing skills and implementing of specific marketing topics, as well as “big picture” issues of how various aspects of marketing “fit together”, all from a brand equity perspective.
Learning Outcomes The students who succeeded in this course;
  • Student will be able to be equipped with theoretical and practical knowledge of brand management, and apply it to a variety of products, brands, services and systems.
  • Student will be able to understand, interpret and evaluate brand management concepts and theories.
  • Student will be able to communicate brand management
  • Student will be able to take on responsibility individually and as a team member to solve complex problems in the practice of brand management.
  • Student will be able to follow, interpret and forecast brand management issues and trends in a complex and changing world.
  • Student will be able to evaluate and criticize acquired knowledge and skills, to diagnose ones individual educational needs, and undertake self-directed and continuous education in the discipline.
Course Description In this course scientific research is undertaken within the brand management; students are expected to make a research, write an article, and make a strategic audit presentation on their individual research topics.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction: Course Introduction, Introduction to Brand Management
2 Brands and Firms, Pestel and Swot explanations
3 Role and responsibilities of brand and product manager, Basic Concepts in Brand and Product Management Preparation for a presentation by using articles & required text that handed out the students on the subject matter.
4 Brand Positioning, Brand Identity, Brand Objectives with specific brands Preparation for a presentation by using articles & required text that handed out the students on the subject matter.
5 Developing policies, plans to implement brand strategies and carrying a strategic plans into day to day operations Preparation for a presentation by using articles & required text that handed out the students on the subject matter.
6 Preparing and using the Creative Brief Preparation for a presentation by using articles & required text that handed out the students on the subject matter.
7 Giving term project about a strategic audit of a company
8 Developing Project Management systems and Channel Management systems Preparation for a presentation by using articles & required text that handed out the students on the subject matter.
9 Strategic CRM Management Issues Preparation for a presentation by using articles & required text that handed out the students on the subject matter.
10 Midterm 1 Preparation for the midterm
11 4 P’s in depth Preparation for a presentation by using articles & required text that handed out the students on the subject matter.
12 Organizing for Market Research and creating alternative competitive strategies according to the research Preparation for a presentation by using articles & required text that handed out the students on the subject matter.
13 Case Discussion on Innovation, assessing the importance of product and process innovation Preparation for a presentation by using articles & required text that handed out the students on the subject matter.
14 Preparation for the term project paper and presentation Preparing the final presentation book and digital copy. Preparation for the final presentation.
15 Finalizing the term project paper and presentation Preparing the final presentation book and digital copy. Preparation for the final presentation.
16 Review of the Semester  
Course Notes/Textbooks No textbook is required. The instructor will announce assigned materials during classes. These may include cases, articles and other texts.
Suggested Readings/Materials Journals, books, theses. Some journals: Strategic Brand Management, Kevin Lane Keller; Brand Failures, Matt Haig; Business Week; The Economist; Marketing Türkiye Online sites: www.brandchannel.com University libraries: IEU, ITU, BILKENT, ODTU, etc. Proceedings of conferences, symposiums, etc.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
10
Presentation / Jury
Project
1
50
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
100
Weighting of End-of-Semester Activities on the Final Grade
0
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
0
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
5
Presentation / Jury
Project
1
40
Seminar / Workshop
Oral Exam
Midterms
1
20
Final Exams
    Total
113

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to equipped with theoretical and practical knowledge of industrial design, and to apply it to a variety of products, services and systems from conventional industries to urban scale with innovative and sustainable approaches

X
2

To be able to communicate design concepts and proposals for solutions, which are supported with quantitative and qualitative data, to specialists and non-specialists through visual, written, and oral means

X
3

To be able to equipped with the related theoretical and methodological knowledge of engineering, management, and visual communication that is required for interdisciplinary characteristic of industrial design; and to collaborate with other disciplines, organizations, or companies

X
4

To be able to equipped with the knowledge of history and theory of design, arts and crafts; and culture of industrial design

X
5

To be able to equipped with social, cultural, economic, environmental, legal, scientific and ethical values in the accumulation, interpretation and/or application of disciplinary information and to employ these values regarding different needs

X
6

To be able to develop contemporary approaches individually and as a team member to solve today’s problems in the practice of industrial design

X
7

To be able to define design problems within their contexts and circumstances, and to propose solutions for them within the discipline of industrial design considering materials, production technologies and ergonomics

X
8

To be able to use digital information and communication technologies, physical model making techniques and machinery, at an adequate level to the discipline of industrial design

9

To be able to employ design research and methods within the theory and practice of industrial design

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen specialization area within the industrial design field

X
11

To be able to collect data in the areas of industrial design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

X
12

To be able to speak a second foreign language at a medium level of fluency efficiently

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest