| Course Name | E-Business: Administration, Security and Marketing |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| SE 482 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | After completing this course the student should be able to: 1. Identify the different elements of the eenvironment, the 21st century economy, globalization; 2. Define the meaning and scope of ebusiness and ecommerce; 3. Understand ebusiness infrastructure; 4. Understand ebusiness strategy; 5. Identify the main elements of SCM, value chain; 6. Evaluate buyer behavior and understand emarketing and CRM; 7. Understand implementation methodology. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | The purpose of this course is to inform the learners of the issues and considerations that are involved with ebusiness and ecommerce and the overall management of an ebusiness site. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to ebusiness and ecommerce | Chaffey, Ch.1 |
| 2 | Ecommerce fundamentals | Chaffey, Ch.2 |
| 3 | Ebusiness infrastructure | Chaffey, Ch.3 |
| 4 | Eenvironment | Chaffey, Ch.4 |
| 5 | Ebusiness strategy | Chaffey, Ch.5 |
| 6 | Supply chain management | Chaffey, Ch.6 |
| 7 | Eprocurement | Chaffey, Ch.7 |
| 8 | Midterm Exam | |
| 9 | Emarketing | Chaffey, Ch.8 |
| 10 | Customer relationship management | Chaffey, Ch.9 |
| 11 | Change management | Chaffey, Ch.10 |
| 12 | Analysis and design | Chaffey, Ch.11 |
| 13 | Implementation and maintenance | Chaffey, Ch.12 |
| 14 | Security and privacy | Stallings |
| 15 | Course review and summary | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Chaffey. D., EBusiness and ECommerce Management, 5/E, Prentice Hall, 2011, ISBN: 9780273752011. |
| Suggested Readings/Materials | Turban, Efraim, Electronic Commerce 2012, Prentice Hall, 2012. |
| Semester Activities | Number | Weighting |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | 2 | 20 |
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | 1 | 50 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 50 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 50 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 3 | 48 |
| Field Work | |||
| Quizzes / Studio Critiques | 2 | 5 | |
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 15 | |
| Final Exams | 1 | 29 | |
| Total | 150 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | To have adequate knowledge in Mathematics, Science and Computer Engineering; to be able to use theoretical and applied information in these areas on complex engineering problems. | X | ||||
| 2 | To be able to identify, define, formulate, and solve complex Computer Engineering problems; to be able to select and apply proper analysis and modeling methods for this purpose. | X | ||||
| 3 | To be able to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the requirements; to be able to apply modern design methods for this purpose. | X | ||||
| 4 | To be able to devise, select, and use modern techniques and tools needed for analysis and solution of complex problems in Computer Engineering applications; to be able to use information technologies effectively. | X | ||||
| 5 | To be able to design and conduct experiments, gather data, analyze and interpret results for investigating complex engineering problems or Computer Engineering research topics. | |||||
| 6 | To be able to work efficiently in Computer Engineering disciplinary and multi-disciplinary teams; to be able to work individually. | |||||
| 7 | To be able to communicate effectively in Turkish, both orally and in writing; to be able to author and comprehend written reports, to be able to prepare design and implementation reports, to present effectively, to be able to give and receive clear and comprehensible instructions. | X | ||||
| 8 | To have knowledge about global and social impact of Computer Engineering practices on health, environment, and safety; to have knowledge about contemporary issues as they pertain to engineering; to be aware of the legal ramifications of Computer Engineering solutions. | X | ||||
| 9 | To be aware of ethical behavior, professional and ethical responsibility; to have knowledge about standards utilized in engineering applications. | X | ||||
| 10 | To have knowledge about industrial practices such as project management, risk management, and change management; to have awareness of entrepreneurship and innovation; to have knowledge about sustainable development. | X | ||||
| 11 | To be able to collect data in the area of Computer Engineering, and to be able to communicate with colleagues in a foreign language. ("European Language Portfolio Global Scale", Level B1) | X | ||||
| 12 | To be able to speak a second foreign language at a medium level of fluency efficiently. | |||||
| 13 | To recognize the need for lifelong learning; to be able to access information, to be able to stay current with developments in science and technology; to be able to relate the knowledge accumulated throughout the human history to Computer Engineering. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest