COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 113
Fall
3
0
3
4
Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s)
Course Objectives Course focuses on the nature of the free enterprise system and its business organizations. Examines the role played by business in society, as well as its purpose and responsibilities; and Introduces the practical operations that must exist if businesses are to create goods and services. Course aims to provide students with a broad overview of the main functions of management such as marketing, accounting, operations, production, institutionalization and international business activities in today’s global environment.
Learning Outcomes The students who succeeded in this course;
  • Students will be able to explain business functions such as marketing, production and accounting
  • Students will be able to define the basic social and ethical rules that an organization should follow for a successful management
  • Students will be able to define the importance of teamwork, communication and proper organizational structure for a sustainable competitive advantage
  • Students will be able to explain the basic principles of operating in a global business environment and discover the importance of creativity and innovation in international markets.
  • Students will be able to evaluate the reasons and meaning of growth strategies for businesses
Course Content This course provides general perspective on basic organizational operations, types and business subjects.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Chapter 1: Dynamics of Business & Economics Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
2 Chapter 2: Ethics & Social Responsibility Chapter 3: Global Business Chapter 5: Forms of Business Ownership Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
3 Chapter 6: Small Business Entrepreneurship Chapter 7 Functions & Skills of Management Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
4 SUBMISSION OF HOMEWORK #1 Chapter 8: Organization, Teamwork and Communication Chapter 9: Production of Quality Goods and Services Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
5 NO CLASS – To be made up for in August ÖDEV TESLİMİ / SUBMISSION OF HOMEWORK #2 MID-TERM EXAM I Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
6 SUBMISSION OF HOMEWORK #3 Chapter 12: Fundamentals of Marketing and Customer Service Chapter 13: Product and Pricing Strategies Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
7 Chapter 14 Distribution Strategies Chapter 15 Promotional Strategies Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
8 Chapter 16 Accounting and Financial Management Review of the Term MIDTERM EXAM II Excellence in Business, Ed. by Courtland L. Bovee, John V. Thill, Michael H. Mescon, Prentice Hall.
9
10
11
12
13
14
15
16
Course Textbooks Business: A Changing World 7th Ed. by Ferrel O.C., Hirt G.A. , Ferrel L.. Mc Graw Hill. All announcements and acknowledgments will take place through OASIS
References 1 Contemporary Business, by Louis E. Boone and David L. Kurtz, The Dryden Press, USA, Ninth Edition,1999.2 Business Essentials, by Ronald J. Ebert , Ricky W. Griffin Prentice Hall 4th edition, February 2002.3 Ekonomi ve İşletmecilik Terimleri Açıklamalı Sözlük by Prof. Dr. Halil Seyidoğlu Istanbul 2008.

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
3
15
Presentation / Jury
Project
Seminar / Workshop
Midterms / Oral Exams
2
70
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
100
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
2
Field Work
Quizzes / Studio Critiques
Homework / Assignments
3
8
Presentation / Jury
Project
Seminar / Workshop
Midterms / Oral Exams
2
13
Final / Oral Exam
    Total
130

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to assess psychological concepts and perspectives, interpret and evaluate data using scientific methods X
2 To be able to develop a curiosity and interest towards the mind and its phenomena, to possess a sense of critical and scientific reflexion and ability to analyze new information. X
3 Ability to make use of theoretical and applied knowledge in local and global levels. X
4 To have a basic knowledge of other disciplines that can contribute to psychology and to be able to make use of this knowledge X
5 To possess and value societal, scientific and ethical principles in collecting, interpreting and publishing psychological data X
6 To have knowledge of how psychology is positioned as a scientific discipline from a historical perspective, and to know with what methods it views behavioural and mental processes X
7 To be able to distinguish between the emphases of fundamental theories and perspectives of psychology (behavioural, biological, cognitive, evolutionary, social, developmental, humanistic, psychodynamic and sociocultural) and compare and express their differences and similarities, contributions and limitations X
8 The competence to share psychological knowledge based and qualitative and quantitative data with experts and lay people, using effective communication skills X
9 To have the awareness of interpersonal and societal problems and phenomena and adopt this awareness in psychological problems and researches. X
10 Competence to make use of applied and theoretical psychological knowledge to make contributions to industrial development and provide solutions to problems X
11 To possess essential knowledge of techniques and instrumentation for psychological measurement and evaluation X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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