COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Public Relations Project Analysis
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 495
Fall/Spring
3
0
3
4
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives In this course, the aim is to make contributions to project production process by transferring students the fundamentals and skills of successful public relations project implementations.
Learning Outcomes The students who succeeded in this course;
  • will be able to analyze public relations project production process by going through examples and will be able to explain them.
  • will be able to distinguish and define public relations project categories.
  • will be able to analyze and explain project production processes of corporate communication, corporate social responsibility, marketing communication, agenda setting, crisis management, internal communication and nongovernmental organizations examples.
  • will be able to compare national and international public relations campaigns.
Course Content In this course, students will develop their skills and knowledge to make contributions to the project production process of public relations in categories such as corporate communication, corporate social responsibility, marketing communication, agenda setting, crisis management, internal communication and nongovernmental organizations.

ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.
Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found at
http://iletisim.ieu.edu.tr/ai.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction
2 Project Production Process in Public Relations
3 Public Relations Project Categories
4 Project Briefs
5 Public Relations Project Process Research
6 / Public Relations Project Process Planning
7 Public Relations Project Process Implementation
8 Midterm
9 Public Relations Project Process – Measurement and Evaluation
10 Projects and Sectoral Analyses – Corporate Communication, Corporate Social Responsibility
11 Projects and Sectoral Analyses – Marketing Communication, Agenda Setting, Crisis Management
12 Projects and Sectoral Analyses – Internal Communication, Public Relations in Nongovernmental Organizations
13 Student Project Presentations
14 Student Project Presentations
15 Student Project Presentations
16 Semester Review
Course Textbooks Nilay Yurdakul Başok, Gül Coşkun, Teoriden Pratiğe Halkla İlişkiler Projeleri: Ödüllü Örnek Uygulamalar, Nobel Yayın Dağıtım, Ankara 2008. A. Bülend Göksel, Nilay Başok Yurdakul, Temel Halkla İlişkiler Bilgileri, Ege Üniversitesi Basımevi, 2002.Ceyda Aydede,[pic] Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları, MediaCat
References

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
1
20
Project
1
30
Seminar / Workshop
Midterms / Oral Exams
1
20
Final / Oral Exam
1
30
Total

Contribution of Semester Work to Final Grade
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
1
7
Project
1
15
Seminar / Workshop
Midterms / Oral Exams
1
10
Final / Oral Exam
1
30
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline.
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process.
3 To be able to use the acquired theoretical knowledge in practice.
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. X
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies.
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public.
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. X
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
10 To be able to use a second foreign language at the intermediate level. X
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

İzmir Ekonomi Üniversitesi | Sakarya Caddesi No:156, 35330 Balçova - İZMİR Tel: +90 232 279 25 25 | webmaster@ieu.edu.tr | YBS 2010