COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Basic Production Applications in Public Relations and Advertising
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 312
Fall/Spring
3
0
3
5
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives This course aims to equip students with basic production knowledge that the sector needs and by this way to be able to provide the needs of the public relations and advertising sectors production needs.
Learning Outcomes The students who succeeded in this course;
  • will be responsible for all stages of audiovisual production processes focussing on processes which satisfy their own abilities and career goals.
  • will be able to use methods and applications learnt in class in the process of preparing and producing audio-visual productions, such as shooting and editing
  • will be able to prepare analytical skills and test those skills in the application process of an audio-visual production of a soft news story for TV news.
  • will be able to develop organizational skills and be able to implement these in the production of audio-visual productions.
  • will be able to use acquired skills in the application process of audio-visual production which will take place during the shooting of moving image and audio recording required for the project.
  • will be able to develop their skills to use post-production techniques through audio-visual editing, using the necessary computer software and applications.
Course Content In this course, students will be introduced to the process of preparing audiovisual production, production (shooting) and editing stages following basic procedures in producing a soft news story for TV news. Students will be able to take part in productions focusing on skills and career goals of their own choosing during the production.

ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.
Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found at
http://iletisim.ieu.edu.tr/ai.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course.
2 The camera. Production: shooting Zettl, H., Television Production Handbook, Wadsworth, chapter 3
3 Camera Operation and Picture Composition. Production: shoot different types of shots. Zettl, H., Television Production Handbook, Wadsworth, chapter 6
4 Analyse TV news stories. Present proposal for project. Production: Shoot a reporter Griffiths, Richard, Videojournalism, Oxford: Focal Pres, 511
5 Give midterm handout. Draw four shots and then shoot. Zettl, H., Television Production Handbook, Wadsworth, chapter 5
6 Documentary/ news story principles. What is a storyboard? Production: shoot an interview Zettl, H., Television Production Handbook, Wadsworth, chapter 7
7 Presentations on news story idea. Prepare for presentations
8 Writing for the ear. Voice overs, role of sound. Production: shoot with voice over Zettl, H., Television Production Handbook, Wadsworth, chapter 8
9 Lighting theory. Production: shoot with reflectors Zettl, H., Television Production Handbook, Wadsworth, 126158.
10 Lighting theory two. Production: In studio lighting Zettl, H., Television Production Handbook, Wadsworth, 159189
11 The process of producing a project. Editing principles 1 capturing images and sound. Production: rough cut Zettl, H., Television Production Handbook, Wadsworth, chapter 11.
12 Editing principles 2 (pacing). Production: introduce pacing into rough cut. Zettl, H., Television Production Handbook, Wadsworth, chapter 20.
13 Editing principles 3 (transitions). Productions: introduce transitions into rough cut. Adobe Premier Classroom in a book, San Jose: Adobe Press, 2006.
14 Editing principles 4 (continuity). Production: introduce continuity into rough cut. Adobe Premier Classroom in a book, San Jose: Adobe Press, 2006.
15 Show projects. Write up critique for homework.
16 Review of the Semester  
Course Textbooks Given in the preliminary readings, visual materials to be used in courses (courses may be offered for the blog page). There will be no midterm. Final assessment will be screening of the TV news story and a final exam.
References Hooper White, How to produce effective television commercials, (1986) Philip Ward,Advertising Copywriting (1983)Sandra Moriarty, Creative advertising theory and practice, (1991) Aydın Ziya Özgür, Televizyon Reklamcılığı, (1994)Ray Dizzazo, Corporate Media Production, (2004)

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
40
Presentation / Jury
1
25
Project
Seminar / Workshop
Midterms / Oral Exams
Final / Oral Exam
1
25
Total

Contribution of Semester Work to Final Grade
30
Contribution of Final Work to Final Grade
70
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
4
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
14
Presentation / Jury
1
4
Project
Seminar / Workshop
Midterms / Oral Exams
Final / Oral Exam
1
10
    Total
140

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline.
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process. X
3 To be able to use the acquired theoretical knowledge in practice. X
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. X
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. X
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public.
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals.
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
10 To be able to use a second foreign language at the intermediate level.
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level) X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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