COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Theories of Communication
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MMC 220
Fall
3
0
3
6
Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives To introduce the students to the major theories that shape the field of communication studies within their historical contexts.
Learning Outcomes The students who succeeded in this course;
  • discuss the relation between the developments in mass communication processes and their historical conjunctures.
  • define the fundamental models of mass communication.
  • define the fundamental theories of mass communication and their weaknesses and strengths
  • discuss the relation between media and society from the perspective of the communication theories studied within the context of this course.
  • apply the theories discussed in this course to the analysis of a variety of different media texts.
  • make use of the relevant terminology from the field of communication studies when analyzing media texts.
  • demonstrate an ability to write a paper with a clear thesis statement or question by supporting this statement or addressing this question in a logical manner in order to draw logical conclusions from their findings.
Course Content The following theories of communication will be discussed within the context of this course: Pluralist media paradigm, dominant media paradigm, Marxist media theory, critical media theory, the political economy of media, cultural studies.





ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.

Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one’s own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.



A detailed informative guideline regarding plagiarism can be found here.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 A general introduction to the course
2 Communication and theory building
3 Fordism and the Fordist society A. Mattelart & M. Mattelard, Theories of Communication, pp.511.
4 Early Communication Research Empiricism Mattelart & Mattelart, s.19/25. P. F. Lazarsfeld and R. K. Merton, Mass Communication, Popular Taste and Organized Social Action
5 Four models of communication & the main themes for media theory Mc Quail, Mass Communication Theory, s.68/76 ve 86/94.
6 Early models of communication Hypodermic needle; agenda setting; gatekeeping; uses and gratification and the spiral of silence in S. Trenholm, Making Through Communication, pp.296/331.
7 Film Screening
8 Midterm
9 Marxist Media Theory Arthur Asa Berger, Marxist Media Analysis, s.32/55.
10 Critical Theory and the Frankfurt School A. Mattelart & M. Mattelart, pp.57/68.
11 Political Economy of Communication Mattelart & Mattelart, s.91/107.
12 Cultural Studies Mattelart & Mattelart, s.83/90.
13 Cultural Studies II TBA
14 Network Society Castells, M. (2009) Communication Power. Oxford UnıversWiley-Blackwell – pp. 19-29 & 33-38.
15 Review of the Semester  
16 Review of the Semester  
Course Textbooks The suggested readings mentioned in this information sheet.
References The midterms will consist of shortessay questions.

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
4
20
Homework / Assignments
1
15
Presentation / Jury
Project
Seminar / Workshop
Midterms / Oral Exams
2
55
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
4
100
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
2
Field Work
Quizzes / Studio Critiques
4
Homework / Assignments
1
15
Presentation / Jury
Project
Seminar / Workshop
Midterms / Oral Exams
2
30
Final / Oral Exam
    Total
155

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. X
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process.
3 To be able to use the acquired theoretical knowledge in practice.
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. X
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. X
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public. X
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution. X
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. X
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
10 To be able to use a second foreign language at the intermediate level.
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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