COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
History of Communication
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MMC 102
Spring
3
0
3
6
Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to introduce major developments in the history of communication technology and to develop students' abilities to compare and contrast among different technologies and across different cultural contexts. It promotes a critical understanding of the history, content and structures of the communications industries and examines the social, political and economic factors which shape the operation of these industries and their products.
Learning Outcomes The students who succeeded in this course;
  • determine the major developments and periods in the history of communications.
  • relate socio-economic circumstances and the development of media starting from antiquity.
  • define how the ‘revolutionary’ inventions such as the printing influenced the transmission and content of knowledge.
  • define the relation between the development of newspaper and the emergence of new literary masses.
  • define the role of technological innovations (such as telegraphy, telephone, photography) on the historical development of mass communication.
  • define the connection between proliferation of radio-TV and development of mass communication.
Course Content The course begins with a consideration of prerenaissance methods of communication, focussing on the importance of the inscription to public communication and highlighting the enduring nature of this and other forms of public communication. The nature and function of early manuscripts and the significance of these to the social whole is explored. The module will explore the practice and social consequences of printing in the fifteenth century, photography and the news print media in the nineteenth; radio, cinema, television and, advertising in the twentieth century. The module concludes with an introduction to information and communication technologies.





ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.

Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one’s own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.


A detailed informative guideline regarding plagiarism can be found here.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to course A.Briggs & P. Burke (2005) A social history of the media: from Gutenberg to the Internet. 2nd edition Cambridge: Polity Press.J. Chapman (2006) Comparative Media History. Cambridge: Polity Press.L. Gorman and D. McLean (2003) Media and Society in the Twentieth Century Oxford: Blackewell.J. Man (2002) The Gutenberg Revolution. London: Hodder Headline.M. McLuhan (1973) Understanding Media: The Extensions of Man. London: Sphere Book
2 Communication Before Writing H. Innis ‘Media in Ancient Empires’ M. Ascher and R. Ascher ‘Civilization without Writing’
3 Writing Begins ; Communication in the Middle Ages Robinson ‘The Origins of Writing’. R.K. Logan ‘Writing and the Alphabet Effect’ ; J. Burke ‘Communication in the Middle Ages’ U. Eco ‘A Medieval Library’
4 The Print Revolution T.F. Carter ‘Paper and Block Printing From China to Europe’L. Mumford ‘The Invention of Printing’
5 Midterm I
6 The Reading Society ; The Rise of Journalism E. Eisenstein ‘The Rise of the Reading Public’ H.J. Graff ‘Early Modern Literacies’ ; J.B. Thompson ‘The Trade in News’ M. Schudson ‘The New Journalism’
7 Electricity and Telecommunication T. Standage ‘The Victorian Internet’ C.S. Fischer ‘The Telephone Takes Command’.
8 Photography and the Visual Era S. Sontag “On Photography”. U. Kellner “Early Photojournalism
9 Cinema J. Fowles ‘Mass Media and the Star System’ S. Eyman ‘Movies Talk’
10 Film screening
11 Midterm II
12 Radio Days S.J. Douglas ‘Early Radio’ M. McLuhan ‘Understanding Radio’
13 The TV W. Body ‘Television Begins’ E. Carpenter ‘The New Languages’
14 IT and the New Media J. Beniger ‘The Control Revolution’ R.S. Cowen ‘The Social Shape of Electronics’
15 Summary and Evaluation of the course
16 Summary and Evaluation of the course
Course Textbooks Crowley, D., and P. Heyer (editors). Communication in History: Technology, Culture, Society, Boston: Pearson A and B. (any edition)
References Fictive and documentary films screened in the classes.

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
-
-
Presentation / Jury
Project
1
60
Seminar / Workshop
Midterms / Oral Exams
1
40
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
65
Contribution of Final Work to Final Grade
35
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
3
Field Work
Quizzes / Studio Critiques
Homework / Assignments
-
14
Presentation / Jury
Project
1
Seminar / Workshop
Midterms / Oral Exams
1
18
Final / Oral Exam
24
    Total
114

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. X
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process.
3 To be able to use the acquired theoretical knowledge in practice.
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. X
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. X
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public.
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. X
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
10 To be able to use a second foreign language at the intermediate level.
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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