COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Social Media
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MCS 390
Fall/Spring
3
0
3
4
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives Analyzing the impact of new fields opened by the new media, on mass communication and on our daily lives. Evaluating social media in a historical context. Analyzing how the different layers of society perceive and use the social media which emerged in front of our eyes during the past decade. Studying the mainstream media, the alternative media and the social media considering their differences, similarities and common grounds with a critical approach. Understanding the meaning of social media for disciplines such as political science, sociology, anthropology, economics and arts.
Learning Outcomes The students who succeeded in this course;
  • Evaluate the impact of social media on society,
  • Question the role of social media within the mainstream media and alternative media
  • Reflect on social media as a part of the whole communication history,
  • Analyze the impact and power of alternative media and the “alternativity” of alternative media,
  • Decode the new/different language generated by social media and alternative media,
  • Make comparative analysis on the function of traditional media and new media in social, political, cultural and economic fields.
Course Content Asking questions on the impact of social media and alternative media on society. Guiding the communication scientists in understanding the new media. ACADEMIC CAUTION Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility. Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one’s own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words. A detailed informative guideline regarding plagiarism can be found here.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Cyllabus. What is social media? What is alternative media?
2 Why do we use social media? Why do we need alternative media? Who is using social media? Who is following alternative media? What are the intersections? Critical approaches.
3 What does social media mean for traditional journalism? Is it a source or is it a rival? Does the social media increase the visibility of alternative media?
4 Identity, privacy and virtual communities in social media.
5 Access to social media. How does the digital divide affect societies? The prevalence and accessibility of alternative media and the distribution of alternative media.
6 History and social media. Is a good source for nostalgia or does it trigger new questions for understanding the past?
7 Politics and social media. Politics and alternative media.
8 Midterm exam
9 Arts and social media. Arts and alternative media.
10 The future of mainstream media, alternative media and social media.
11 State and social media. State and alternative media. Regulations and censorship.
12 Economics and social media. Social media as a medium for marketing and social media as a commodity.
13 Organization and social media. The uses of social media in big-scale (such as state) and small-scale organizations (such as a small ngo).
14 Exam
15 Review
16 Review
Course Textbooks 1)course handout 2)lectures (PowerPoint presentations) 3)seminars (thought questions and material for class discussion) 4)workshops (case studies, role plays) sessions 5)bibliography
References PRINT JOURNALS: 1)Communication, Culture & Critique 2)Communication Research 3)Cultural Studies 4)European Journal of Communication 5)Information,Communication & Society 6)Interactions: Studies in Communication & Culture 7)Javnost – The Public 8)Journal of Communication Inquiry 9)Journal of ComputerMediated Communication 10) Media, Culture and Society 11)New Media & Society 12)Postmodern Culture 13)Technology & Culture 14)Television & New Media OPEN ACCESS JOURNALS: 1)Culture Machine 2)Cyborg Subjects 3)First Monday 4)Global Media Journal 5)International Journal of Communication 6)Interface: a Journal for and about Social Movements 7)Journal of ComputerMediated Communication 8)Journal of eMedia Studies 9)M/C Journal: A Journal of Media and Culture 10)Platform: Journal of Media and Communication 11)Spaces of Identity 12)The Fibreculture Journal 13)Transformations 14)Westminster Papers in Communication and Culture 15)Wired 16) 3CMedia: Journal of Community, Citizen’s and Third Sector Media and Communication

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
15
20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
20
Presentation / Jury
Project
1
30
Seminar / Workshop
Midterms / Oral Exams
1
10
Final / Oral Exam
1
20
Total

Contribution of Semester Work to Final Grade
4
80
Contribution of Final Work to Final Grade
1
20
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
15
2
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
18
Presentation / Jury
Project
1
15
Seminar / Workshop
Midterms / Oral Exams
1
5
Final / Oral Exam
1
7
    Total
123

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. X
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process. X
3 To be able to use the acquired theoretical knowledge in practice. X
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. X
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. X
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public. X
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution. X
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. X
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1) X
10 To be able to use a second foreign language at the intermediate level.
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level) X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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