COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Gender and Media
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MCS 370
Fall/Spring
3
0
3
4
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The primary objective of the course is to enable the students to understand and analyze better the role of the media in constructing and presenting gender stereotypes within the political, economic, social and cultural context.
Learning Outcomes The students who succeeded in this course;
  • frame debates over gender and the media in the context of key developments in media and cultural studies over the past thirty years.
  • analyze media's role in constructing and perpetuating the gender stereotypes.
  • examine the representation of sex roles by analyzing a selection of media texts, including film, advertising, television, magazines and photography.
  • critically assess a selection of feminist methodologies and approaches.
  • critically debate gendered representation in the media. critically read, recognize, and analyze gender identities in a variety of written and visual texts in mass media.
Course Content This course is designed to introduce undergraduate students a range of theoretical debates about gender and representation in media studies, while examining the representation of gender by analysing a selection of media texts, including news, television shows, advertising, magazines, movies and popular music.



ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.

Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one’s own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found here.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Presentation and overview of the course, course organization, requirements and methods of evaluation
2 Rethinking Sex and Gender Judith Lorber, The Social Construction of Gender, In Reconstructing gender: A multicultural anthology, (112119) Christine Delphy, "Rethinking Sex and Gender" Feminist Theory Reader Local and Global Perspectives (5868) Chris Beasley, What is Feminism? An Introduction to Feminist Theory, (364) Sage, 1999
3 Feminism and feminist media studies Chris Beasley, What is Feminism? An Introduction to Feminist Theory, (65116) Sage, 1999 Kandiyoti, Deniz (1988) 'Bargaining with Patriarchy', Gender and Society 2(3): (274–90). Aksu Bora, “Feminizm: Sınırlar ve İhlal İmkânları”, Birikim, Sayı 184185, (106112)
4 Masculinities Jack Sawyer, On Male Liberation, in Feminism and Masculinities ed.by Peter F. Murphy Emmanuel Reynaud, Holy Virility: The Social Construction of Masculinity in Feminism and Masculinities ed.by Peter F. Murphy Michael S Kimmel, “Masculinity as Homophobia” 2003. Masculinity as homophobia. In Reconstructing gender: A multicultural anthology, (149155) Yıldırım Türker, Erk ile erkek, Toplum ve Bilim, Erkeklik Özel Sayısı, Sayı 101, (810) Semih Sökmen, “Erkeklik” en çok erkeği ezer! Toplum ve Bilim, Erkeklik Özel Sayısı, Sayı 101, (1130)
5 Performing Gender Film Screening. Erving Goffman, excerpt from “The Presentation of Self in Everyday Life” Judith Butler, \"Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory,\" Theatre Journal, (1988), 49(1), (519531). Chris Brickell, Masculinities, Performativity, and Subversion, Men and Masculinities, Men and Masculinities, 8(1): (2443).
6 First midterm
7 Media and Violence: Gendering the Debates” Film Screening. Umberto Eco, excerpt from “Urfascism” Karen Boyle, Media and Violence: Gendering the Debates (2856, 151160) Rosemarie Tong, “Pornography as Syptom of…” in Feminist Thought: A Comprehensive Introduction (111123)
8 Film studies: the gaze Film screening (Peeping Tom) Laura Mulvey: ‘Visual Pleasure and Narrative Cinema” in Visual and Other Pleasures (1426) Elizabeth Cowie, “Fantasia” excerpt from Representing the Woman in Visual Culture: Reader (356369) Sigmund Freud, “Fetishism”, excerpt from On Sexuality in Visual Culture: Reader (324326)
9 Film studies: female spectator Guy Debord, excerpt from “Society of the Spectacle” Liesbet Van Zoonen, “Spectatorship and the Gaze,” Feminist Media Studies, (87104) Anneke Smelik, “Feminist Film Theory” http://www.let.uu.nl/womensstudies/anneke/filmtheory.html Chaudhuri, Shohini, Feminist Film Theorists, “Masculinity in Crises” (105119) Bell Hooks, "The Oppositional Gaze: Black Female Spectators." Feminist Film Theory: A Reader. New York: NYUP, 1999
10 Film screening
11 Second midterm
12 Advertisements Rosalind Gill, Gender and the Media, Chapter 3, “Advertising and Postfeminism” (73112) Myra Macdonald, Representing Women: Myths of Femininity in the Popular Media, Chapter 3, (72102) Sean Nixon, “Exhibiting Masculinity” in Representation, ed by Stuart Hall (291336).
13 Television Liesbet Van Zoonen, Feminist Media Studies, (105126) Rosalind Gill, Gender and the Media, Chapter 5, “Talk Shows: Feminism on TV” (150179) Jessica Ringrose; Valerie Walkerdine, Regulating The Abject, Feminist Media Studies, Vol. 8, No. 3, 2008 Aksu Bora, Tanıl Bora, Kurtlar Vadisi ve Erkeklik Krizi: "Neden İskender'i Öldürmüyoruz Usta", Birikim, 256257, AğustosEylül 2010 Feride Çiçekoğlu, Televizyon Dizilerinde Kadının Var Olma Mücadelesi, Birikim, 256257, AğustosEylül 2010
14 Print Media: News and Entertainment Carolyn Byerly and Karen Ross, Women and Media: A Critical Introduction, Chapter 3 (3755) Sevda Alankuş, Foreword: Why Genderbased Journalism? GenderBased Journalism ed. by Sevda Alankuş Rosalind Gill, Gender and the Media, Chapter 6, “Gender in Magazines…” (180217)
15 Internet Kibby, M & Costello, Displaying the Phallus: Masculinity and the Performance of Sexuality on the Internet. in Feminism and Masculinities ed.by Peter F. Murphy
16 Final Exam
Course Textbooks Detailed bibliography of the course will be delivered
References Daily new sources such as newspapers, television news & shows, movies, advertisements

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
20
Presentation / Jury
1
20
Project
1
40
Seminar / Workshop
Midterms / Oral Exams
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
1
100
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
12
Presentation / Jury
1
8
Project
1
30
Seminar / Workshop
Midterms / Oral Exams
Final / Oral Exam
    Total
98

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. X
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process. X
3 To be able to use the acquired theoretical knowledge in practice. X
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. X
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. X
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public. X
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution. X
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. X
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1) X
10 To be able to use a second foreign language at the intermediate level. X
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level) X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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