COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Methods in Communication Research
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MCS 304
Fall
3
0
3
5
Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives The course is structured as a series of discussionoriented lectures on topics relevant to the research process as well as discussion of the research methods that communication researchers use in their work. As students of communication, understanding how social science works is essential to understanding how we know what we know about society. The course includes discussions on various research methods — quantitative, qualitative, and critical cultural studies — with the goal of familiarizing students with the different research methods. In doing this, different research methods are compared and analyzed. Students are required to read material that exemplifies the use of each of these methods and discuss the methods the authors used in class. Students are also introduced to the process of conducting their own research. Ultimately, the course explores specific topic areas in which research is conducted on television programming and movies, and students have the opportunity to prepare a research project.
Learning Outcomes The students who succeeded in this course;
  • differentiate between epistemology and methodology in communication studies,
  • compare basic characteristics of positivist epistemology and methodological debates deriving from positivism,
  • evaluate the significance of qualitative research methods based on postpositivist epistemogy.
  • Compare major characteristics of quantitative and qualitative methodological approaches,
  • Evaluate major principles related to “what is designing a research project?”
  • Apply major principles of academic writing.
Course Content To evaluate major methodological approaches and research methods in communication studies.




ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.

Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one’s own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found here.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction
2 Basics of Scientific Research Neuman, pp.1/20.
3 The Logic of Inquiry and the Vocabulary of Science Neuman, pp.79/104
4 Survey Neuman, pp.272/314 and 246/269.
5 Content Analysis Neuman, pp.320/340.
6 Writing the Qantitative Research Report Neuman, pp.343/374.
7 Qualitative Research Methods Berger, 35/142
8 Textual Analysis Metin I Berger, 35/142
9 Textual Analysis II Berger, 35/142
10 Textual Analysis III Berger, 35/142
11 Textual Analysis IV Berger, 35/142
12 Writing the Qualitative Research Report
13 Ethical Issues in Media Research
14 Review of the term
15 Review of the Semester  
16 Review of the Semester  
Course Textbooks REQUIRED TEXTS: 1)A.A. BERGER (2000) MEDIA AND COMMUNICATION RESEARCH METHODS: AN INTRODUCTION TO QUALITATIVE AND QUANTITATIVE APPROACHES, London: Sage. 2) W. L. Neuman, Social Research Methods, Pearson, 2006.
References

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
25
Presentation / Jury
1
10
Project
1
25
Seminar / Workshop
Midterms / Oral Exams
Final / Oral Exam
1
30
Total

Contribution of Semester Work to Final Grade
70
Contribution of Final Work to Final Grade
30
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
12
2
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
11
Presentation / Jury
1
11
Project
1
30
Seminar / Workshop
Midterms / Oral Exams
Final / Oral Exam
1
16
    Total
140

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. X
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process.
3 To be able to use the acquired theoretical knowledge in practice.
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. X
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies.
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public.
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. X
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
10 To be able to use a second foreign language at the intermediate level.
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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