COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Communication Campaign Project
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 436
Spring
5
2
6
12
Prerequisites
None
Course Language
English
Course Type
Required
Course Level
-
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is to provide knowledge for building and managing the processes of a comprehensive communication plan .This plan leads coorporations, organizations and individuals for their promotional activities.
Learning Outcomes The students who succeeded in this course;
  • Will gain qualification to design a communication project.
  • Will be able to conduct primary and/or secondary researches for communication projects.
  • Will be able to explain how they service to which markets by understanding the target audience’s attitudes and behaviors.
  • Will improve their group working skills by working as a group member during the project planning and application processes.
  • Will improve their communication skills logically for convincing by using verbal, written and visual languages more effectively.
Course Content Students will prepare a communication plan based on a brief that will be given to them before the project. Students will work as a group. In addition to projects, they will analyze and evaluate the sample campaign projects which are given as case studies. Deadlines will be announced during the semester. Each group will be supported by the lecturers for their projects by getting an appointment.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course Communication projects overwiev
2 Project brief
3 Negotiations for the first project Agency presentations
4 Negotiations for the first project Preparations for briefs and debriefs
5 Negotiations for the first project Presentations of tactics
6 Negotiations for the first project Presentations of tactics
7 First projects presentations Evaluations will be based on project reports
8 Negotiations for second projects and explanations for individual assignment Preparations for briefs and debriefs
9 Negotiations for the second project Presentations of tactics
10 Negotiations for the second project Presentations of tactics
11 Second projects presentations Evaluations will be based on project reports
12 Negotiations for the third projects Presentations of tactics
13 Negotiations for the third projects Presentations of tactics
14 Third projects presentations Evaluations will be based on project reports
15 Projects overview
16 Review of the semester
Course Textbooks Case studies, articles and other studies which will be announced during the semester by lecturers.
References

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
25
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
15
Presentation / Jury
Project
3
60
Seminar / Workshop
Midterms / Oral Exams
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
7
112
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
3
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
10
Presentation / Jury
10
Project
3
50
Seminar / Workshop
Midterms / Oral Exams
Final / Oral Exam
    Total
320

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest