COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Event Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 417
Fall/Spring
3
0
5
5
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • Event design and concept development.
  • To gain event planning ability and evaluate.
  • To be ready for an event management experience.
  • To improve reporting skills.
Course Content Essentials of the event will be discussed.

ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.
Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found at
http://iletisim.ieu.edu.tr/ai.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Agenda: lectures, presentation weekly subjects, presentations skills
2 Introduction: What is Event Management? Today and future of Event Management Warm up
3 Basics: BTL vs ATL communication FAQ remembering marketing mix...
4 What is “event” background of the event management SMART objectives 5Ws of event management & soul of H Essentials of an event: DRIVE presentation of MRR
5 Classification of the events... Mass: target audience / goers Venue: content / profile Time: time bound / frequency presentation of GA, success formula of AE
6 Methodology of “management” inhouse outsource Budget is the Bible... Risk analysis / Anatomy of an event iDesk of NestNet MediaCat magazine 2009/06 MediaCat magazine 2009/10
7 PLC (Product Life Cycle) Life Cycle of an event birth / preevent: plan life / operation: data & flow end / postevent: report PLC (Product Life Cycle) sample proposals of NestNet Patents
8 Plan: brief / debrief concept / design SWOT analysis / learning presentation of LW
9 Operation: contract/s: client & contractors venue: area hunting & uniqueness purchasing: venue, show, tech, food, etc learning / feed back Suppliers’ db of NestNet
10 Report: ROO (Return on Objectives) ROI (Return on Investment) reports of NestNet www.ises.com MediaCat magazine 2009/06 MediaCat magazine 2009/10
11 MIDTERM PROJECT (exam / presentation) The class will plan an event and present a “tailormade” proposal with 26 person in each group... Total time is 10 mins max for each presentation + presentation skills required!
12 Critics for Event Management Team failures / mistakes discussion of the class
13 Crisis Management Risk analysis & Precautions Importance of planning Communication & Media 3 Rs of crisis communication presentation of MRR
14 Event Matrix planning team operation crew reporting staff experience of the class
15 Life is an Event, Experience makes it much better... Manage your life... CLevel Director (Managing / Executive) Associate / Coordinator Manager / Leader Supervisor / Head Employee: Staff, Crew NonEmployee: Consultant, etc... Client / Consumer / Participants talkings & listenings...
16 FINAL PROJECT (exam / presentation) The class will work on the same project with 1415 person in the groups who will focus on three different missions; planning operation reporting and that will be part of crossfertilization for the whole team crew staff to design & manage a better event... (total time is 30 mins)
Course Textbooks
References KİTAPLAR / BOOKS 21st Century Global Evenet Management, Joe Jeff Goldblatt Art of the Event, James C. Monroe – Robert A. Kates Coach’luk Yolunda SWOT, Hakan Türkkuşu (internal) Corporate Event Project Management, William O’Toole – Phyllis Mikolaitis Event Design& Experience, Graham Berridge Event Entertainment & Production, Mark Sonder Event Management & Event Tourism, Donald Getz Event Management & Sustainability, Razaq Raj – James Musgrave Event Management, Charles Bladen, James Kennell, Nick Wilde Event Marketing, Leonard H. Hoyle Event Planning Ethics & Etiquette, Judy Allen Event Planning, Judy Allen Events Management, Glenn Bowdin Johnny Allen – Willian O’Tooole – Rob Harris Festivals & Event Management, Ian Yeoman – Martin Robertson – Jane AliKnight – Siobhan Drummond Festivals & Special Event Management, Johnny Allen – William O’Toole – Ian McDonnell – Robert Haris Global Meetings & Exhibitions, Crol Krugman HR Management for Events, Lyen van der Wagen Innovative Marketing Communications, Guy Masterman – Emma H. Wood Int’l Perspective of Festivals & Events, Alan Fyall – Jane AliKnight – Martin Robertson – Adele Ladkin Management of Event Operations, Julia Tum Philippa Norton – J. Nevan Wright Professional Event Coordination, Julia Rutherford Silvers – Joe Goldblatt Risk Management for Meetings & Events, Julia Rutherford Silvers Special Event Production, Doug Matthews Special Events, Joe Jeff Goldblatt Strategic Sports Event Management, Guy Masterman Strategies & Tactics in Supply Chain, Springer Succesfull Event Management, Anton Shone Supervisor / Coach, Hakan Türkkuşu (internal) Sustainable Event Management – Meegan Jones The Event Managers Bible, D.G. Conway The Guide to Successful Destination Management, Pat Schaumann DERGİLER / MAGAZINES Special Event MediaCat (Turkish) ÖRGÜTLER / ASSOCIATIONS AMEC Association of Media Evaluation Companies IAAPA International Association of Amusement Parks & Attractions IABC International Association of Business Communicators IPMA International Project Management Association ISES International Special Event Society ISMP International Society of Meeting Planners TEA Themed Entertainment Association ARAMA MOTORLARI / SEARCH ENGINE Ask, Bing, Google, Yahoo, Yandex DİĞER / OTHERS SlidaShare.com LinkedIn.com

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Midterms / Oral Exams
1
30
Final / Oral Exam
1
60
Total

Contribution of Semester Work to Final Grade
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
3
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Midterms / Oral Exams
1
14
Final / Oral Exam
1
30
    Total
140

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest