COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Corporate Communication
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 416
Fall/Spring
3
0
3
6
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives Corporate communication includes a organization's relationship with its stakeholders such as employees, customers, stockholders and media. In this course, it is aimed to inform students on how communication activities for different aims to different stakeholders are managed by organizations.
Learning Outcomes The students who succeeded in this course;
  • Explain corporate communication and related concepts, and classify corporate communication activities.
  • Explain fundamental ways of communication that form corporate communication.
  • Comment on the interactions that corporate communication has with other fields.
  • Comment on the important points that have to be considered while operating corporate communication activities directed at different stakeholders.
  • Explain factors on successful corporate communication and its overall impact on corporate success.
Course Content The course covers organizations\' communication activities directed at different stakeholders with different aims and the fundamentals of these activities with a holistic approach.

ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.
Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found at
http://iletisim.ieu.edu.tr/ai.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction: The Communication System Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
2 What is Corporate Communication? Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
3 Tools of corporate communication Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
4 From Communication to Reputation Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
5 Creating Identity And Identification Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
6 Case Studies Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
7 Midterm
8 Communicating With The Corporate Brand Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
9 Developing A Reputation Platform Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
10 Communicating With Key Stakeholders Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
11 Corporate reputation research: applied research programs Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
12 Organizing Corporate Communication Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007.
13 Corporate Citizenship Michael B.Goodman, Corporate Communication:Theory and Practice, State University of New York Press, 1994.
14 Corporate Communication and Media Michael B.Goodman, Corporate Communication:Theory and Practice, State University of New York Press, 1994.
15 Corporate Communication and Crisis Michael B.Goodman, Corporate Communication:Theory and Practice, State University of New York Press, 1994.
16 Review of the Semester  
Course Textbooks Book chapters stated in weekly subjects and powerpoint presentations.
References Richard Dolphin, The Fundamentals of Corporate Communication, (Butterworth Heinemann, 1999). Sandra Oliver, Corporate Communication: Principles, Techniques and Strategies, (Kogan Page, 1997). Nicholas Ind, The Corporate Brand, (Macmillan, 1997). Paul Argenti, Corporate Communication, (Mc Graw Hill, 2009).

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
25
Presentation / Jury
Project
Seminar / Workshop
Midterms / Oral Exams
1
25
Final / Oral Exam
1
40
Total

Contribution of Semester Work to Final Grade
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
22
Presentation / Jury
Project
Seminar / Workshop
Midterms / Oral Exams
1
30
Final / Oral Exam
1
40
    Total
140

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest