COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Media Relations
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 305
Fall/Spring
3
0
3
5
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The purpose of this course is to provide an overview of how media relations can be effectively used to reach an organization’s goals and target audience, point out the relation of media relations to other areas such as PR and marketing as well as to enable students to handle the strategic management of media relations in theory and practice.
Learning Outcomes The students who succeeded in this course;
  • Distinguish the meaning of media relations in different (institutional) contexts.
  • Translate the meaning of media relations and its different aspects into communications management practice.
  • Explain the structure of the media, how the news content should be, the steps to follow when writing a press release and making your news featured when you don’t have any news to promote.
  • Compare the differences between a news release and a press release.
  • Discuss the factors that play a role in the effective management of media relations,
  • Define the necessary steps to write a good press release,
  • Use the concept of media relations for marketing and communication practices of companies or organizations.
Course Content This course covers topics such as media strategy development, the role of media relations in an organization, news production, press release writing and interview techniques. The course will therefore provide the students the knowledge on the core perspectives of media relations, various approaches and practices on media relations, as well as on management of media relations in an organization.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Media Relations- An Introduction
2 What is Media Relations? Its significance and development Tench, R. & Yeomans, L., Exploring Public Relations, (Pearson Education, 2006): Ch. 16, pp. 296-305
3 The Structure and Functioning of the Media, History of print and visual media in Turkey and the ownership structure
4 What is News? The process of determining the ıssues conveying news stories
5 Effective communication methods with the media. Tips for having a long term, good relationship with the media representatives Theaker, A. The Public Relations Handbook, (Routledge, 2004): Ch. 17, pp. 256 – 259
6 How to write a press release and deliver it to the right target audiences with appropriate messages using the right channels? Newsom, D. & Haynes J., Public Relations Writing: Form&Style (2006) Ch 2, pp: 38-46
7 Guest speaker
8 How to use social media in media relations. Best practices from Turkey and the world
9 Midterm
10 Media trainings given to company spokespeople. Content and applications
11 How to make an interview and points to watch out for - Interview as a class activity.
12 Media relations during crisis periods
13 Press trip
14 Final project presentations
15 Putting it all together: course wrap-up
16 Final Exam
Course Textbooks
References

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
15
Presentation / Jury
Project
1
40
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
35
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
3
60
Contribution of Final Work to Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
20
Presentation / Jury
Project
1
45
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
30
Final / Oral Exam
    Total
143

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest