COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Media Relations
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 305
Fall/Spring
3
0
3
5
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives Öğrencilerin planlanan iş hedeflerine ve belirlenen hedef kitlelere ulaşmak için medyayı bir araç olarak kullanmalarını ve süreçte medya ile olan ilişkilerin yönetimini öğrenmelerini sağlamak.To explain how to manage the relation with the media and how to use the media in order to get planned objects and reach determined target audience.
Learning Outcomes The students who succeeded in this course;
  • will be able to use the media as a tool and also use media relations management as a method in communication and public relations management.
  • will be able to understand the media well and learn the management process of the media.
  • will be able to determine the media strategy
  • will be able to respond to questions well from the reporters.
  • will have an idea about international media relations.
  • will be able to use internet in media relations.
Course Content Developing media strategy, writing news and maintaining effective media relations management are going to be explained during the course.

ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.
Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found at
http://iletisim.ieu.edu.tr/ai.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction
2 Knowing the media and working with the media Handout
3 Planning the media strategy Handout
4 Media relations management Handout
5 Media relations management Handout
6 What’s News? Handout
7 Preparing press release Handout
8 Interview management Handout
9 Midterm
10 Media Events Handout
11 Spokesperson Handout
12 Media relations in crisis Handout
13 Using the digital technology in media relations Handout
14 Media Measurement Ders notları / Handout
15 General view to course and critics
16 Review of the Semester  
Course Textbooks Course notes and handout which are prepared by coordinator
References Media Training 101:A Guide to Meeting the Pres, Sally SteawartMedia Relations:Issues and Stratejies, Jane Johnston

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
15
Presentation / Jury
Project
1
40
Seminar / Workshop
Midterms / Oral Exams
1
35
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
3
60
Contribution of Final Work to Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
20
Presentation / Jury
Project
1
45
Seminar / Workshop
Midterms / Oral Exams
1
30
Final / Oral Exam
    Total
143

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest