COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Basic Graphic Applications and Advertising I
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 300
Fall/Spring
3
0
3
5
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to equip students with basic graphic design discipline as well as knowledge of design softwares and the ability to discuss basic graphic design concepts. Students will be able to unify their creative works with computer technology and they will be able to create their first designs which will serve to the needs of the field in the near future.
Learning Outcomes The students who succeeded in this course;
  • Students will be able to define the basics of graphic design elements.
  • Students will be able to criticize the graphic design examples
  • Students will be able to build a portfolio of completed projects
Course Content In this course, graphic design elements and graphic design softwares which are used in public relations and advertising presentations will be examined. Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility. Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words. A detailed informative guideline regarding plagiarism can be found at http://iletisim.ieu.edu.tr/ai.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Course introduction
2 Introduction to the graphic design world and its concepts Robin Williams, Nondesigner’s design book
3 Principles of the graphic design Robin Williams, Nondesigner’s design book
4 Introduction to colors: colors and psychological effects https://www.colormatters.com/
5 Typography Ellen Lupton, Thinking with type: A critical guide for designers, writers, editors and students
6 Corporate Identity
7 Examining the graphic design examples and discussions. Homework Assignment
8 Evatuation of Homework. Computer practices in design: Adobe Photoshop program Andrew Faulkner, Adobe Photoshop CC Classroom in a Book
9 Computer practices in design: Adobe Photoshop program Andrew Faulkner, Adobe Photoshop CC Classroom in a Book
10 Computer practices in design: Adobe Illustrator program
11 Computer practices in design: Adobe Indesign program
12 Project : Create an ad for a car company withthe newly acquired talents
13 Project continues: Evaluate projects as a class work in class on project
14 Project finalized: class critique, discussion
15 General review
16 Review of the Semester
Course Textbooks Book chapters in the weekly subjects, powerpoint presentations, graphic design works that will be discussed inclass.
References Robin Williams, Nondesigner's design book Ellen Lupton, Thinking with type: A critical guide for designers, writers, editors and students Erik Spiekermann, Stop Stealing Sheep & Find Out How Type Works https://www.colormatters.com/ Andrew Faulkner, Adobe Photoshop CC Classroom in a Book

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
30
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
20
Presentation / Jury
Project
1
50
Seminar / Workshop
Midterms / Oral Exams
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
10
3
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
Presentation / Jury
Project
1
42
Seminar / Workshop
Midterms / Oral Exams
Final / Oral Exam
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest