COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Principles of Public Relations
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 206
Spring
3
0
3
5
Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The purpose of the course is to introduce students with basic concepts, principles, tools, theories and techniques of public relations. Evolution of public relations will be discussed from a historical perspective in general. Students will be equipped with several case studies about functions of public relations, and campaigns.
Learning Outcomes The students who succeeded in this course;
  • interpret the historical development of public relations.
  • recognize the significance of public relations in the industry.
  • comprehend basic concepts of public relations.
  • restate the basic principles of public relations.
  • explain the tools and techniques of public relations.
  • interpret the steps of public relations campaign process.
  • develop their cross-cultural communication competency in public relations.
Course Content In this course, students are introduced to; definitions of public relations, the significance of public relations in the industry, historical development of public relations, public relations theories, public relations as management function, public opinion, publics, public relations campaigns, each function of public relations, and ethics in public relations. In terms of our collaboration with SUNY Fredonia, students will work on two PR cases (one from Turkey, one from USA), and discuss them on-line with their peers from SUNY Fredonia. This collaboration will bring an international perspective to the course. Students will be able to implement PR campaigns.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Presentation and overview of the course What is Public Relations? Definitions of Public Relations F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 1: Defining Public Relations
2 What is Public Relations? Definitions of Public Relations - The History and Growth of Public Relations F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 1: Defining Public Relations F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 2: The History and the Growth of PR
3 The History and Growth of Public Relations - Public Relations and Management F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 2: The History and the Growth of PR F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 5: Management
4 Public Opinion F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 4: Public Opinion
5 Corporate Social Responsibility - Ethics - COIL-enhanced module starts F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 6: Ethics - F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 6: Ethics - Icebreaker questions and cultural interaction for COIL-enhanced module
6 Ethics - COIL-enhanced module week 2 F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 6: Ethics - Understanding media landscape in two countries
7 Midterm - COIL-enhanced module week 3 Effective PR Campaign from USA
8 Issue, Crisis, and Risk Management - COIL-enhanced module week 4 F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 17: Crisis Management - Effective PR Campaign from Turkey
9 Media Relations and Social Media - COIL-enhanced module week 5 F. P. Seitel, The Practice of Public Relations 12th edition, Prentice Hall, 2013, Chapter 9-10: Media – Social Media Debrief and concluding questions, feedback about the collaboration
10 Planning PR Campaigns A. Gregory, Planning and Managing PR Campaigns: A Strategic Approach, 4th edition, Kogan page, 2015.
11 Planning PR Campaigns Planning and Managing PR Campaigns: A Strategic Approach, 4th edition, Cogan page, 2015.
12 PR Campaign Implementation
13 PR Campaign Implementation
14 PR Campaign Implementation
15 - -
16 - -
Course Textbooks

Gregory, Planning and Managing PR Campaigns: A Strategic Approach, 4th edition, Kogan page, 2015.

Fraser P. Seitel (2013). The Practice of Public Relations. 12th Edition, New Jersey: Pearson Prentice Hall

References - Theaker, A (2008). The Public Relations Handbook. 3rd edition, New York: Routledge.\n- Theaker, A (2006). Halkla İlişkilerin El Kitabı.İstanbul: Mediacat Yayınları.\n- Gregory, A. (2005). Planning and Managing Public Relations Campaigns. 2nd edition, London: Kogan Page.\n- Tench, R. and Yeomans, L. (2006). Exploring Public Relations Essex: Pearson.\n- Peltekoğlu, F. B. (2012). Halkla İlişkiler Nedir? 7. Baskı İstanbul: Beta\n- Okay, A. ve Okay, A. (2012). Halkla İlişkiler Kavram, Strateji ve Uygulamaları. İstanbul: Der Yayınları\n\nMidterm consists of test and essay type questions about principles of PR. Midterm consists of test and essay type questions about principles of PR.

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
25
Presentation / Jury
1
10
Project
1
30
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
25
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
20
Presentation / Jury
1
10
Project
1
37
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
35
Final / Oral Exam
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest