COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Consumer Behaviour
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 320
Fall/Spring
3
0
3
6
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to provide students a comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological, and cultural aspects of consumption.
Learning Outcomes The students who succeeded in this course;
  • analyze the socio-cultural factors that are influencing consumers before purchase.
  • classify consumer needs in terms of the utilitarian, biogenic, psychogenic, and hedonic dimensions.
  • establish the link between consumer identity and consumption.
  • analyze what influences consumers during shopping.
  • analyze the decision making process of consumers.
  • develop effective marketing messages for consumers.
  • have the ability to look deeper into consumers’ world.
Course Content Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course and forming the project groups Syllabus Review, Project Review, Forming the project groups
2 Consumer Behavior as a Process Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
3 Perception and Learning + Student Presentations Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
4 Motivation + Student Presentations Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
5 Self + Student Presentations Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
6 Attitude Change Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
7 Midterm Date and time to be confirmed
8 Decision Making Process + Midterm Review Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
9 Group Influences + Student Presentations Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
10 Buying and Disposing + Quiz I + Student Presentations Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
11 Social Class + Case Study + Student Presentations Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
12 Subcultures + Case Study + Student Presentations Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
13 Effects of Culture + Student Presentations Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
14 Consumers and Social Well Being + Video + Quiz II Solomon, M.R. (2015), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
15 Review of the Semester  
16 Review of the Semester  
Course Textbooks Solomon, M.R. (2013), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
References Solomon, M.R. (2015), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
2
20
Homework / Assignments
2
20
Presentation / Jury
1
20
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
30
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
7
100
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
14
3
Field Work
Quizzes / Studio Critiques
2
5
Homework / Assignments
2
5
Presentation / Jury
1
10
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
30
Final / Oral Exam
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest