To see the course details (such as objectives, learning outcomes, content, assessment and ECTS workload), click the relevant Course Code given in the table below.
1. Year Fall Semester | ||||||
Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
SFL 1013 | Second Foreign Languages I | 2 | 2 | 3 | 4 | |
IUE 100 | Orientation and Career Planning | 1 | 0 | 1 | 2 | |
ENG 101 | Academic Skills in English I | 2 | 2 | 3 | 3 | |
HIST 100 | Principles of Atatürk and History of Revolution | 4 | 0 | 4 | 4 | |
MMC 101 | Introduction to Communication Studies | 3 | 0 | 3 | 6 | |
POOL 001 | GEC- Mathematics and Computer Sciences | 3 | 0 | 3 | 6 | |
POOL 002 | GEC-Natural and Life Sciences | 3 | 0 | 3 | 6 | |
Total | 31 |
1. Year Spring Semester | ||||||
Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
SFL 1024 | Second Foreign Languages II | 2 | 2 | 3 | 4 | |
ENG 102 | Academic Skills in English II | 2 | 2 | 3 | 4 | |
TURK 100 | Turkish | 4 | 0 | 4 | 4 | |
POOL 003 | GEC-Social Sciences A: Economics | 3 | 0 | 3 | 6 | |
BA 201 | Principles of Marketing | 3 | 0 | 3 | 6 | |
PRA 110 | Persuasive Communication | 3 | 0 | 3 | 6 | |
Total | 30 |
2. Year Fall Semester | ||||||
Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
SFL 201 | Second Foreign Languages III | 2 | 2 | 3 | 4 | |
MMC 220 | Theories of Communication | 3 | 0 | 3 | 6 | |
PRA 230 | Marketing Communications | 3 | 0 | 3 | 5 | |
BA 320 | Consumer Behaviour | 3 | 0 | 3 | 6 | |
POOL 004 | GEC- Social Sciences B: Humanities and Social Sciences | 3 | 0 | 3 | 4 | |
PRA 206 | Principles of Public Relations | 3 | 0 | 3 | 5 | |
Total | 30 |
2. Year Spring Semester | ||||||
Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
PRA 204 | Principles of Advertising | 3 | 0 | 3 | 5 | |
SFL 202 | Second Foreign Languages IV | 2 | 2 | 3 | 4 | |
PRA 242 | Introduction to Digital Communication | 3 | 0 | 3 | 5 | |
PRA 210 | Consumer Insight | 3 | 0 | 3 | 6 | |
MCS 360 | Visual Theory | 3 | 0 | 3 | 5 | |
ELEC 001 | Elective Course I | 3 | 0 | 3 | 5 | |
Total | 30 |
3. Year Fall Semester | ||||||
Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
PRA 301 | Media Planning and Buying | 3 | 0 | 3 | 5 | |
PRA 307 | Creativity in Communication | 3 | 0 | 3 | 5 | |
PRA 416 | Corporate Communication | 3 | 0 | 3 | 5 | |
PRA 221 | Marketing Communication Research | 3 | 0 | 3 | 5 | |
ELEC 002 | Elective Course II | 3 | 0 | 3 | 5 | |
PRA 342 | PR Writing | 3 | 0 | 3 | 5 | |
Total | 30 |
3. Year Spring Semester | ||||||
Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
PRA 304 | Copywriting | 3 | 0 | 3 | 5 | |
PRA 320 | Brand Communication | 3 | 0 | 3 | 6 | |
POOL 007 | GEC-Innovation and Entreprenuership | 3 | 0 | 3 | 4 | |
ENG 310 | Essential Speaking Skills in English | 3 | 0 | 3 | 4 | |
PRA 309 | Public Relations Campaign | 2 | 2 | 3 | 6 | |
ELEC 003 | Elective Course III | 3 | 0 | 3 | 5 | |
Total | 30 |
4. Year Fall Semester | ||||||
Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
PRA 435 | Campaign Design in Communication | 5 | 2 | 6 | 10 | |
POOL 006 | GEC- Social Awareness and Ethics | 3 | 0 | 3 | 4 | |
ENG 410 | English for Career Development | 3 | 0 | 3 | 4 | |
ST 204 | Summer Training (4 weeks) | 0 | 0 | 0 | 4 | |
ELEC 004 | Elective Course IV | 3 | 0 | 3 | 4 | |
ELEC 005 | Elective Course V | 3 | 0 | 3 | 4 | |
Total | 30 |
4. Year Spring Semester | ||||||
Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
PRA 436 | Communication Campaign Project | 5 | 2 | 6 | 12 | |
ST 304 | Summer Training (4 weeks) | 0 | 0 | 0 | 4 | |
ELEC 006 | Elective Course VI | 3 | 0 | 3 | 4 | |
ELEC 007 | Elective Course VII | 3 | 0 | 3 | 5 | |
ELEC 008 | Elective Course VIII | 3 | 0 | 3 | 5 | |
Total | 30 |
Elective Courses | ||||||
Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
IUE 310 | Volunteer Works | 1 | 2 | 2 | 4 | |
PRA 100 | Presentation Skills in Communication | 1 | 2 | 3 | 4 | |
PRA 202 | Interpersonal Communication | 3 | 0 | 3 | 6 | |
PRA 300 | Basic Graphic Applications and Advertising I | 3 | 0 | 3 | 5 | |
PRA 305 | Media Relations | 3 | 0 | 3 | 5 | |
PRA 311 | Strategic Public Relations | 3 | 0 | 3 | 5 | |
PRA 312 | Basic Production Applications in Public Relations and Advertising | 3 | 0 | 3 | 5 | |
PRA 321 | Digital Communication | 3 | 0 | 3 | 5 | |
PRA 325 | History of Public Relations | 3 | 0 | 3 | 5 | |
PRA 330 | Basic Graphic Applications and Advertising II | 3 | 0 | 3 | 5 | |
PRA 335 | Civic Participation and Volunteerism | 0 | 0 | 3 | 5 | |
PRA 340 | Marketing Communication in Gaming Industry | 3 | 0 | 3 | 5 | |
PRA 345 | Visual Strategies in Marketing Communication | 3 | 0 | 3 | 5 | |
PRA 347 | Communication Agency for Designers I | 2 | 2 | 3 | 4 | |
PRA 349 | Communication Agency for Designers II | 2 | 2 | 3 | 4 | |
PRA 350 | Advertising Management | 3 | 0 | 3 | 5 | |
PRA 360 | Intercultural Communication | 3 | 0 | 3 | 4 | |
PRA 370 | Creativity in Brand Communication | 3 | 0 | 3 | 5 | |
PRA 380 | History of Advertising | 3 | 0 | 3 | 5 | |
PRA 400 | Strategic Advertising Analysis | 3 | 0 | 3 | 4 | |
PRA 402 | Political Communication and Public Opinion | 3 | 0 | 3 | 5 | |
PRA 410 | Knowledge Management in Advertising | 3 | 0 | 3 | 5 | |
PRA 415 | Corporate Culture | 3 | 0 | 3 | 6 | |
PRA 417 | Event Management | 3 | 0 | 3 | 5 | |
PRA 418 | Marketing Public Relations | 3 | 0 | 3 | 5 | |
PRA 420 | Content Marketing | 3 | 0 | 3 | 5 | |
PRA 421 | Current Trends in Public Relations | 3 | 0 | 3 | 5 | |
PRA 422 | Digital Media Strategies | 3 | 0 | 3 | 4 | |
PRA 424 | Advertising and Consumer Culture | 3 | 0 | 3 | 6 | |
PRA 433 | Storytelling in Brand Communication | 3 | 0 | 3 | 5 | |
PRA 485 | Communication Agency I | 4 | 8 | 6 | 9 | |
PRA 486 | Communication Agency II | 0 | 12 | 6 | 9 | |
PRA 487 | Digital Media Planning | 3 | 0 | 3 | 5 | |
PRA 495 | Public Relations Project Analysis | 3 | 0 | 3 | 5 |
Restricted Elective Courses | ||||||
Code | Pre. | Course Name | Theory | Application/Laboratory | Local Credits | ECTS |
Additional Notes |
Important Explanation About Elective Courses There are 8 elective courses in the curriculum of the Department of Public Relations and Advertising. In order to graduate, students must take: - 6 courses from departmental electives, - 2 courses from nondepartmental, faculty or general university electives. Important Explanation About GEC Courses Public Relations and Advertising students are liable to enroll for 10 GEC (General Education Course) courses in order to graduate. GEC courses should be picked; - 1 out of "Natural and Life Sciences” - 1 out of “Mathematics and Computer Sciences” - 1 out of “Social Sciences A: Economics” - 1 out of "Social Sciences B: Humanities and Social Sciences" - 4 out of "Social Sciences C: Arts and Communication" (4 fixed courses = MMC 101, MMC 220, MCS 360, PRA 110) - 1 out of "Social Awareness and Ethics" - 1 out of "Innovation and Entrepreneurship" Important Explanation About PRA 485 & 486 Prerequisites for PRA 485 - Communication Agency I PRA students who have successfully passed at least three of the following courses; PRA 204, PRA 304, PRA 320/BA 324, PRA 307 and PRA 301; can submit to this course. Prerequisites for PRA 486 - Communication Agency II PRA students who have successfully passed both PRA 485 course and from three of the following courses, PRA 204, PRA 304, PRA 320/BA 324, PRA 307 and PRA 301; can submit to this course. Important Note for students enrolled in PRA 321 Students who take this course must be enrolled in GD 403 - Advertising Design and Art Direction course as well.
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If you need support for these courses due to your disability, please refer to Disability Support Unit. Contact; engelsiz@ieu.edu.tr |